Arla has broadened its Anchor butter portfolio with the introduction of a new Squeezy variant. Scheduled to be available in supermarkets starting July, this innovative product is designed to offer a quicker and more convenient way to achieve buttery baked goods with just a simple squeeze.
Anchor Squeezy, priced at £3.35 for a 500ml bottle, is crafted from a blend of Anchor butter and 67% rapeseed oil, ensuring a smooth and easy-to-use consistency. To instill consumer confidence, the product is launching with a six-month money-back guarantee, inviting consumers to return their bottles if they dislike the flavor.
This addition to the Anchor range underscores Arla's commitment to meeting consumer needs through innovative and practical solutions in the dairy market.
Bottled Butter Products
Anchor Debuts a New Squeezable Butter Product with a Money-Back Guarantee
Trend Themes
1. Squeezable Dairy Formats - The introduction of squeezable butter products opens up opportunities for convenience in culinary applications.
2. Blended Butter-oil Products - Combining butter with oils like rapeseed offers a new texture and usability that can appeal to health-conscious consumers.
3. Consumer-confidence Guarantees - Offering a money-back guarantee enhances consumer trust and may accelerate product adoption.
Industry Implications
1. Dairy Products - The dairy industry could see a shift towards more convenient and user-friendly packaging solutions.
2. Food Retail - Supermarkets may benefit from stocking innovative butter products that offer consumers new ways to enjoy traditional foods.
3. Health-focused Foods - The blending of butter with healthier oils presents new avenues for creating products that cater to a health-conscious demographic.