CRAVE P’Not Butter is Made with Sunflower Seeds
Michael Hemsworth — May 8, 2024 — Lifestyle
References: cravefreefrom & retailtimes
CRAVE P’Not Butter is a new creation from the free-from food brand for the UK market that's crafted with taste and texture in mind, while also keeping allergens at bay. The peanut butter alternative is crafted with sunflower seeds and maintains a crunchy texture that will still deliver the satisfying experience of the signature spread. The free-from sunflower seed spread is arriving now at ASDA and Sainsbury's locations in the UK where shoppers can pick it up in 200-gram jars for £4.
Founder Rob Brice commented on the CRAVE P’Not Butter saying, "We’ve really got our nuts out this time with our second spread to market. Instead it is a crunchy sunflower-based spread. We roast the sunflowers to give them that tasty ‘peanutty’ crunch. Importantly, we’ve also excluded soya in our spread, therefore excluding all the major food allergens."
Founder Rob Brice commented on the CRAVE P’Not Butter saying, "We’ve really got our nuts out this time with our second spread to market. Instead it is a crunchy sunflower-based spread. We roast the sunflowers to give them that tasty ‘peanutty’ crunch. Importantly, we’ve also excluded soya in our spread, therefore excluding all the major food allergens."
Trend Themes
1. Sunflower Seed-based Spreads - Innovative spreads using sunflower seeds offer a crunchy texture and a nutty flavor without allergens.
2. Free-from Food Innovation - Products like CRAVE P’Not Butter cater to allergen-conscious consumers seeking tasty alternatives.
3. Texture-focused Food Products - Emphasizing texture in food creations like the extra-creamy sunflower seed spread can appeal to sensory-driven consumers.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore sunflower seed-based innovations to cater to diverse dietary needs and preferences.
2. Health & Wellness - The health and wellness sector can benefit from free-from food innovations that prioritize allergen-free options for consumers.
3. Retail & Grocery - Retail and grocery sectors can capitalize on the trend of texture-focused products like creamy sunflower seed spreads to attract discerning shoppers.
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