American Girl Courtney Moore is the first historical character to be released in three years and she revives the spirit of the 80s. Courtney's story helps to transport kids to a time of big hair, neon-colored clothing, music videos, gaming and global milestones. To help young girls develop character and confidence, American Girl is partnering with Girls Who Code to support female leadership in computer science and technology.
Courtney comes with her very own miniature American Girl Molly doll, which was one of the first three historical characters to launch in 1986. To adult kids and adults alike, there are also licensed products like Courtney’s Caboodles and Hair Accessories Kit with a real mini Caboodle, Courtney’s Care Bears Pajamas for both girls and dolls and a doll-sized PAC-MAN Arcade Game.
80s-Inspired Gamer Dolls
American Girl Courtney Moore Revives the Spirit of the 1980s
Trend Themes
1. 80s-inspired Gamer Dolls - The revival of 80s-inspired gamer dolls presents an opportunity for nostalgia-driven consumers to reconnect with their favorite childhood memories.
2. Female Leadership in Technology - The partnership between American Girl and Girls Who Code highlights the need to support and promote female leadership in the fields of computer science and technology.
3. Retro Licensed Products - The introduction of licensed retro products, such as Courtney's Caboodles and Pac-Man Arcade Game, taps into the trend of nostalgia-driven consumer demand.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can leverage the popularity of 80s-inspired gamer dolls to create innovative products that cater to consumers' nostalgic preferences.
2. Education and Technology - The education and technology industry can explore collaborations with organizations like Girls Who Code to promote female leadership and diversity in computer science and technology fields.
3. Fashion and Accessories - The fashion and accessories industry can capitalize on the demand for retro-themed clothing and accessories, like Courtney's Care Bears Pajamas, to cater to nostalgic consumers.