AMC Theaters has officially announced a credit card called the AMC Entertainment Visa Card, which is slated for release in 2023. The credit card will allow users to accumulate extra AMC Stubs rewards points when making regular purchases and going to the movies. According to AMC, it is the only co-branded movie theater credit card available in the US. As one of the benefits, new cards will receive $50 in AMC Stubs Bonus Bucks, which can be used at all domestic AMC theaters and online after spending $50 in the first three months. Only AMC Stubs members can get the AMC Entertainment Visa Card. When the card is introduced in 2023, a waiting list will open.
"The AMC Entertainment Visa Card is another example of AMC’s continued dedication to providing real value to moviegoers and strengthening the relationship we have with our loyal moviegoing guests," says AMC’s CEO Adam Aron.
Theatre-Branded Credit Cards
AMC Theatres is Launching a Branded Credit Card in Early 2023
Trend Themes
1. Branded Credit Cards - Movie theaters and other businesses will explore the potential of creating and branding their own credit cards to enhance customer loyalty and experience.
2. Co-branded Credit Cards - Co-branding and partnering with credit card companies can be a lucrative opportunity for businesses to offer customized rewards and benefits to their customers while creating additional revenue streams.
3. Loyalty Programs - Businesses will focus on creating and expanding loyalty programs to incentivize customer spending and encourage repeat business.
Industry Implications
1. Movie Theaters - Movie theaters will explore opportunities to enhance the movie-going experience and increase customer loyalty through co-branded credit cards and loyalty programs.
2. Credit Card Companies - Credit card companies will seek opportunities to partner with businesses and offer customized co-branded credit cards to increase brand recognition and customer loyalty.
3. Retail Industry - Retailers will experiment with customized and co-branded credit cards and loyalty programs to increase customer retention and drive sales.