Ronald McDonald didn't clown around when he was nominated to take the ALS Bucket Challenge. Like most, McDonald's brand mascot headed to the great outdoors to shoot his video and got the experience over quickly.
Although the comical clown is covered nearly from head to toe in layers of clothing, you can be sure that he probably still felt the chill from having the bucket of cold ice dumped over his head. Up next, Ronald McDonald is challenging redheads all over the world to accept the challenge and film their ALS awareness video in support of a good cause. Since McDonald's is calling out redheads, this seems like it may even be a subtle shoutout to Wendy's.
Icy Clown Videos
Ronald McDonald Accepts the ALS Bucket Challenge with a Smile
Trend Themes
1. ALS Awareness Challenges - Brands and individuals participate in viral challenges to raise awareness for ALS, creating opportunities for product placement and engagement.
2. Brand Mascot Participation - Corporate mascots participate in social media challenges, increasing brand recognition and audience engagement.
3. Charitable Marketing Campaigns - Companies create charitable campaigns to support a cause and increase brand loyalty, leading to potential viral success and increased sales.
Industry Implications
1. Fast Food - Fast food chains utilize social media challenges and charitable campaigns to increase brand awareness and loyalty, create potential for viral marketing, and support charitable causes.
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