Mixing alcohol and energy drinks is not often advised, but Diablo is the name of an alcoholic energy drink that encourages consumers to tap into their dark side.
The beverages are packaged in tall slender cans in a red and black colorway that includes elements that play off of its name. These details can be seen everywhere from the horn-shaped six-pack can carrying case to the UPC code on the backs of the cans, which appears to be going up in flames.
Unlike many energy drinks that are now putting a spin on the purity of their all-natural ingredients, Diablo boldly sets itself apart as one to help young drinkers indulge in a different kind of energy drink that is not branded as either wholesome or "good."
Devilish Energy Drinks
Diablo is an Alcoholic Energy Drink with Bold Packaging
Trend Themes
1. Alcohol-energy Drink Hybrids - There is a disruptive innovation opportunity to create new alcoholic energy drinks with unique flavors and packaging that cater to younger demographics.
2. Bold Packaging Design - The market is ripe for disruptive innovation in the realm of bold and attention-grabbing packaging designs for energy drinks that target younger generations.
3. Alternative Energy Drinks - With the trend towards natural and organic ingredients in energy drinks, there is a potential disruptive innovation opportunity to create unique and flavorful alternative energy drinks that appeal to a wider range of consumers.
Industry Implications
1. Alcoholic Beverages - The alcohol industry has an opportunity to create and market new alcoholic energy drinks to younger demographics looking for unique and bold energy drink options.
2. Energy Drinks - The energy drink industry has a chance to innovate through packaging and marketing to appeal to younger consumers looking for drinks that reflect their personalities and interests.
3. Natural and Organic Drinks - The natural and organic drink industry can create alternative energy drinks that cater to consumers that want a flavorful and healthy energy drink without the use of artificial ingredients.