The Temipre Group recently introduced its Hillsburg alcohol-free drink collection to the United States, putting a focus on flavor in place of alcohol content.
The non-alcoholic malt drink range includes flavors like Pure Honey, Apple, Pomegranate and Strawberry, all of which are 100% natural and boast no additives or preservatives. As well as being packaged in slim glass packaging that resemble bottles of beer, the Hillsburg bottles are sold individually, as well as in six-packs.
As many consumers are now opting to stay in rather than go out for an evening, a demand for non-alcoholic beverages has been created. Because one of the ways that these alcohol-free drinks are sold resembles a bundles of beer, these Hillsburg beverages remind consumers that they are great options for enjoying with a group of friends.
Non-Alcoholic Malt Beverages
Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors
Trend Themes
1. Flavor-emphasized Non-alcoholic Beverages - There is an opportunity for beverage manufacturers to create more 100% natural and additive-free non-alcoholic drinks with unique flavors in order to cater to consumers' changing preferences.
2. Non-alcoholic Alternatives Packaged Like Alcohol - A disruptive innovation opportunity exists for manufacturers who create non-alcoholic drinks packaged to resemble alcohol, as this may entice consumers who want to reduce their alcohol consumption without sacrificing the social aspect of drinking.
3. Increased Demand for Non-alcoholic Beverages - As more consumers prioritize their health and wellness, there is a growing need for more non-alcoholic beverage options that are flavorful, and free of additives and preservatives.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers have an opportunity to expand their non-alcoholic product lines and appeal to health-conscious consumers by creating natural and additive-free drinks with unique flavors.
2. Alcohol Industry - The alcohol industry has the potential to invest in or acquire non-alcoholic beverage companies that offer products packaged to resemble alcohol in order to broaden their product offerings and reach new types of consumers.
3. Hospitality Industry - Hotels, bars, and restaurants can capitalize on the increasing demand for non-alcoholic beverages by featuring unique, flavorful, and natural options on their menus and promoting them as appealing alternatives for those looking for a healthy alternative to alcohol.