The start-up behind plant-based nugget brand NUGGS is hosting a contest that will give one lucky grand prize winner the chance to have an al fresco dinner for two outside of Target—and right on top of the retailer's red concrete balls. The four-course vegan dinner will be held outside the storefront at a time when indoor dining is still restricted.
Diners can expect to be treated to NUGGS with an assortment of dipping sauces; NUGGS Caesar salad paired with sauvignon blanc, NUGGS parmesan pasta paired with pinot noir; and a NUGGS-shaped vanilla cake with maple icing paired with riesling. The winner will not only get to enjoy an unforgettable meal outside but also a $2,000 Target shopping spree.
Curbside Dining Experiences
NUGGS is Offering a Four-Course Al Fresco Dinner at Target
Trend Themes
1. Curbside Dining - The pandemic has led to the rise of curbside dining, indicating that businesses can offer outdoor dining experiences to customers in creative ways.
2. Plant-based Foods - Plant-based food innovation is on the rise, and businesses can leverage this trend to offer customers healthy and ethical food options.
3. Contests and Giveaways - Hosting contests and giveaways can be a great marketing tool for businesses to increase engagement and create buzz around their brand.
Industry Implications
1. Food and Beverage - The food and beverage industry is ripe for innovation, and businesses can explore various opportunities to offer plant-based alternatives and create unique dining experiences for customers.
2. Retail - Retailers can leverage contests and giveaways to drive traffic to their stores, increase social media engagement, and ultimately boost sales.
3. Hospitality - The hospitality industry can innovate by offering outdoor dining experiences and exploring creative ways to engage customers through promotions like contests and giveaways.