The Air New Zealand safety video was just released and is set to the theme of the new Hobbit movie. This rather entertaining video goes through the entire safety regime that most hear when boarding an aircraft, but Air New Zealand has put a Lord of the Rings touch to it.
The seats of the plane are filled with various characters from the movie franchise. There are hobbits, dwarves, elves, wizards and trolls that act as passengers awaiting departure. There is even a cameo made by Sir Peter Jackson himself where he is seen putting on the "one ring to rule them all" and disappearing.
As far as instructional safety videos go, this is by far the best thing I've seen and I hope other companies take notice.
Hobbit-Themed Security Films
The Air New Zealand Safety Video is the Video to Rule Them All
Trend Themes
1. Themed Safety Videos - Companies can capitalize on the success of themed safety videos to engage passengers and make safety procedures more memorable.
2. Branded Collaborations - Collaborating with popular movies or franchises can create unique brand experiences and generate social media buzz.
3. Entertainment-based Instruction - Using entertainment elements in instructional videos can create a more engaging and enjoyable learning experience for passengers.
Industry Implications
1. Airlines - Airlines can explore the opportunities of creating themed safety videos to enhance their brand image and improve passenger experience.
2. Film and Entertainment - Film studios and entertainment companies can collaborate with brands to create themed promotional content and reach new audiences.
3. Marketing and Advertising - Marketing and advertising agencies can develop creative strategies to incorporate pop culture references into client campaigns and increase brand exposure.