Direct-to-consumer brand Zenni is partnering up with premium eyewear designers Coco + Breezy for a collection of stylish and affordable kids' glasses. Ranging in price from $25.95 to $32.95, the silhouettes are available with a prescription, non-prescription, as sunglasses, and even as Zenni's Blokz Trivex blue-light-blocking impact-resistant lenses. The chic capsule is playfully titled 'Planet CB.'
During this exciting back-to-school release, Zenni places emphasis on supporting Black communities not only through its collaboration with Coco + Breezy which is a Black-owned brand but also by donating a portion of the proceeds from its affordable kids' glasses collection to the Child Mind Institute's Healthy Brain Network which "ensures that youth of Black communities have greater access to mental health services and resources."
Affordable Kids' Glasses
The Coco + Breezy X Zenni Collaboration Will Support Black Communities
Trend Themes
1. Affordable Kids' Glasses - Disruptive Innovation Opportunity: Create more affordable and stylish eyewear options for children.
2. Direct-to-consumer Eyewear - Disruptive Innovation Opportunity: Explore direct-to-consumer models for eyewear brands to offer lower prices and greater accessibility.
3. Supporting Black Communities - Disruptive Innovation Opportunity: Develop collaborations and initiatives that contribute to social causes and support marginalized communities.
Industry Implications
1. E-commerce - Disruptive Innovation Opportunity: Leverage online platforms and direct-to-consumer models to revolutionize the eyewear industry.
2. Fashion and Accessories - Disruptive Innovation Opportunity: Combine fashion-forward designs with affordability and inclusivity in the accessories market.
3. Mental Health Services - Disruptive Innovation Opportunity: Use partnerships and donations from product collections to increase access to mental health resources.