This spring and summer, plant-based protein brand Evolve is encouraging people to try something new and step outside of their comfort zone with the help of the "AI" (Activity Inspiration) Hypeline. This modern take on traditional hotlines gives fans the chance to direct message the brand from their mobile devices, access the hotline and claim an offer to try Evolve's new and improved plant protein shakes. For this initiative, the brand teamed up with Robin Arzón, also known as "Peloton's ultimately hype-woman" to motivate those who are eager to shake up their routines.
There's also a social-led #ShakeItUp Challenge from the brand with a focus on helping people uplevel their wellness routines—and it doesn't necessarily mean participating in a high-energy activity either. For example, Arzón is challenging herself to slow down and build her creative muscle through painting.
AI-Inspired Hotlines
Evolve's "AI" (Activity Inspiration) Hypeline Helps People Try New Things
Trend Themes
1. AI-inspired Hotlines - The use of AI-powered hotlines to provide personalized assistance is disrupting the marketing industry.
2. Plant-based Proteins - An increasing consumer demand for plant-based proteins is disrupting the food industry, offering new opportunities for innovation and growth.
3. Wellness Challenges - Social-led wellness challenges are disrupting the fitness industry by encouraging users to switch up their routine and try new activities for optimal health.
Industry Implications
1. Marketing - The use of AI-powered hotlines is disrupting the marketing industry by providing personalized and accessible customer service.
2. Food - The increasing demand for plant-based proteins is disrupting the food industry and creating opportunities for innovative product development.
3. Fitness - Social-led wellness challenges are disrupting the fitness industry by inspiring users to try new activities and switch up their routine for optimal health.