While an activewear shop is first and foremost thought of as a place to purchase apparel and accessories, the Athleta Flatiron also wants consumers to know that this location is a place where they can also work out a sweat.
Like a few other well-known athletic clothing retailers, Athleta has been hosting fitness classes from its store for a while now. But with a transformation of the basement level of the store, this location is a full-on workout center complete with a reception desk, change rooms and even towel service.
To put Athleta's clothing assortment to the test, the brand is now hosting three complimentary classes daily, which range from barre workouts to yoga and HIIT. Classes accomodate about 30 people and local star instructors frequently run these invigorating sessions.
In-Store Workout Studios
This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
Trend Themes
1. In-store Fitness Classes - The trend of offering fitness classes in-store provides a unique opportunity for retailers to attract customers and enhance their brand experience.
2. Transformed Basement Spaces - Transforming the basement level of retail stores into workout centers creates innovative spaces that combine shopping and fitness, offering convenience and variety to consumers.
3. Complimentary Workout Experiences - Offering free workout classes as part of the retail experience helps retailers build customer loyalty and differentiate themselves in a competitive market.
Industry Implications
1. Athletic Clothing Retail - Athletic clothing retailers can leverage in-store workout studios to create immersive brand experiences and drive sales.
2. Fitness and Wellness - In-store workout studios tap into the growing fitness and wellness industry, providing a convenient and accessible way for individuals to stay active.
3. Retail Transformation - The trend of in-store workout studios represents an opportunity for the broader retail industry to reimagine store layouts and offerings, incorporating experiential elements to attract and engage customers.