'King's Hawaiian,' the bakery founded in Hilo, Hawaii, has acquired 'Shaka Tea,' a Hawaiian beverage manufacturer. This acquisition showcases King's Hawaiian's commitment to platforming and providing opportunities for Hawaiian brands, as Shaka Tea is based in Hilo where King's Hawaiian was founded.
King's Hawaiian has grown to be a national success across the United States. The restaurant is now based in California, though it is honoring its Hawaiian roots by supporting Shaka Tea. This deal was motivated by the genuine quality, sustainable practices, and successful business model that Shaka Tea boasts.
Through this acquisition, King's Hawaiian will now be able to sell drinks from Shaka Tea at its locations, as well as look into further food and drink products. With this new venture, King's Hawaiian can transform into more of a restaurant than a bakery due to its capabilities of offering a full range of food products.
Hawaiian Restaurant Partnerships
'King's Hawaiian' Acquired 'Shaka Tea' to Expand Both Businesses
Trend Themes
1. Hawaiian Brand Partnerships - Businesses are partnering with other Hawaiian brands as a way to showcase the unique qualities of Hawaii and support sustainable practices
2. Diversification of Restaurants - Restaurants are expanding their offerings beyond just food to include beverages and other product lines through acquisitions like this one
3. Regional Brand Expansion - Regional businesses are expanding their reach and customer base by partnering with successful national brands
Industry Implications
1. Food and Beverage Manufacturing - There are opportunities for food and beverage manufacturers to showcase sustainability practices and unique regional flavors through partnerships with other local brands
2. Restaurant Industry - Restaurants can diversify their offerings and transform their businesses into full-service establishments by acquiring beverage and food product lines from other brands
3. Regional Tourism - Partnerships between local businesses and regional or national brands can support regional tourism and highlight the unique qualities of local brands