Unlike haircare products that approach bond repair by using ingredients that temporarily mask damage or strengthen the hair's surface, L’Oréal Professionnel Absolut Repair Molecular is a new range that breaks convention by prioritizing molecular-level repair through innovative peptide technology. In this range, there's a salon-specific pre-treatment, a sulfate-free shampoo, a rinse-off serum and a leave-in mask that effectively addresses hair damage at its core.
The Absolut Repair Molecular Rinse-off serum inspired by skincare serums is a standout that taps into highly concentrated technology to deeply penetrate the fiber to rebuild its molecular structure and repair two years of damage in one use.
This cutting-edge haircare range offers a new perspective on reparative haircare that gets to the smallest structures that contribute to split ends, frizz, heat damage and dullness.
Molecular Repair Haircare
Absolut Repair Molecular Addresses Damage at the Molecular Level
Trend Themes
1. Molecular-level Repair Haircare - Innovative peptide technology emphasizes repair at the molecular level for a comprehensive hair restoration approach.
2. Skincare-inspired Haircare Products - Utilizing concentrated technology from skincare, products like rinse-off serums target deep repair for visible results in one use.
3. Comprehensive Hair Damage Solutions - Addresses split ends, frizz, heat damage, and dullness at the core by targeting the smallest structures for holistic repair.
Industry Implications
1. Beauty & Personal Care - Innovations in molecular repair technology offer advanced solutions for haircare products in the beauty and personal care industry.
2. Cosmetics Technology - Integrating peptide technology from skincare into haircare products presents disruptive opportunities for advancements in cosmetics technology.
3. Salon & Spa Services - Salons can leverage sulfate-free shampoos and leave-in masks that target molecular repair to enhance their service offerings and meet growing consumer demands for comprehensive hair damage solutions.