'Absolut Extrakt' introduces an all-new herb-infused vodka that offers a modern take on age-old apothecary products.
The new variety of vodka was created as a new contender in the shots category, as vodka is traditionally seen as an alcohol that's too strong and harsh in taste to be enjoyed in this way. As an alternative to the many ultra-sweet and artificially flavored alcohol products on the market that are meant consumed in the form of a shot, Absolut Extrakt was developed as a refreshingly bold and herbaceous new option.
The herb-infused vodka prominently features cardamom, which is a subtle spice that lends itself well to a variety of sweet and savory food and beverage applications.
Herbaceous Vodka Spirits
'Absolut Extrakt' is an Apothecary-Inspired Herb-Infused Vodka
Trend Themes
1. Herb-infused Spirits - Opportunity for other liquor brands to explore herb-infused varieties to cater to changing consumer preferences.
2. Modernizing Traditional Products - Opportunity for brands to put a modern spin on traditional products and cater to younger demographics.
3. Alternative to Ultra-sweet Alcohol - Opportunity for brands to create less sweet alcohol products that can be enjoyed as shots.
Industry Implications
1. Beverage - The beverage industry can explore the herb-infused trend and target younger demographics.
2. Liquor - The liquor industry can expand their product offerings to include more herb-infused options.
3. Alcoholic Shots - The shots industry can explore less sweet and more refreshingly bold options like Absolut Extrakt.