Welsh whiskey label Aber Falls has announced that it will be expanding internationally, rolling out its signature whiskey in more than ten new countries including Australia, Denmark, Germany, and Canada. The new expansion arrives approximately one year after the Abergwyngregyn-based distillery launched its debut single malt in 2021.
"It’s important to create a strong footprint and take people on Aber Falls’ unique journey and as such, we’ll continue to educate the trade and consumers about the Welsh whisky category and how we form part of it. This will be vital in helping drive brand advocacy and repeat purchase – in the UK and beyond," said James Wright, managing director at Aber Falls Whisky Distillery.
In addition, due to Wale's recent growth as a region within the world of whiskey making, Aber Falls is collaborating with other Welsh brands to help protect their category through the creation of a Protected Geographical Indication (PGI).
Welsh Whiskey Expansions
Aber Falls Announces International Expansions One Year Its Market Debut
Trend Themes
1. International Welsh Whiskey Expansion - Opportunity for other Welsh whiskey labels to expand internationally and educate consumers on the Welsh whiskey category.
2. Protected Geographical Indication for Welsh Whiskey - Opportunity for other regions to protect their category and create a PGI for their local whiskey products.
3. Educating Consumers and Trade on Welsh Whiskey - Opportunity for industry professionals to educate consumers and trade about Welsh whiskey category and drive brand advocacy and repeat purchases.
Industry Implications
1. Whiskey Industry - Opportunity for whiskey labels from other regions to learn from Aber Falls' international expansion and the importance of creating a strong footprint to drive brand advocacy.
2. Alcohol Beverage Industry - Opportunity for other alcohol beverage companies to collaborate with local brands to create a Protected Geographical Indication to protect their category.
3. Education and Advocacy Industry - Opportunity for education and advocacy professionals to help brands educate consumers and trade about a specific category to help drive advocacy and repeat purchases.