Commercials Become Television
ABC to Remake Geico Cavemen into TV Series
I have a confession to make: I absolutely love the Geico insurance cavemen. They are hot, hot, hot! And now all you cavemen fans have even more reasons to love them. ABC has announced they will give the Geico cavemen their own half hour Internet comedy show. If the show is anything like their commercials, I'm sure they will go from being admen to the next big thing in no time. Since I consider myself to be their biggest fan, I will be all over that show when it airs as well as all over the caveman who says "My mother's calling, let me put her on speaker-phone."
Trend Themes
1. Commercials-turned-tv-shows - Opportunity for brands to expand their reach and engage with audiences through television adaptations of popular commercials.
2. Internet-comedy-shows - Growing trend of half-hour comedy shows created specifically for online platforms, providing a new space for innovative and niche content.
3. Crossover-advertising-entertainment - Emerging trend of blurring the lines between advertising and entertainment, creating new opportunities for brand collaborations and storytelling.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to create television shows based on popular commercials, leveraging existing brand recognition and fanbase.
2. Television Production - Opportunity for production companies to venture into online comedy show production, catering to the increasing demand for digital content.
3. Digital Marketing - Opportunity for digital marketers to explore new avenues for brand promotion and engagement through internet comedy shows and crossover advertising collaborations.