Salicylic acid's skin-renewing properties and its ability to enhance the skin's tone and texture make it a popular ingredient in skincare, and one of the newest releases from The Inkey List introduces salicylic acid for hair. The Salicylic Acid Exfoliating Scalp Scrub harnesses the power of the chemical exfoliant to address flaking, dandruff and the removal of built-up product. Overall, the product helps to support and balance the microbiome of the scalp for a healthier head of hair. Unlike many manual scalp scrubs, this one is best used as a pre-shampoo treatment on a wet or dry scalp.
While The Inkey List has its own Salicylic Acid Toner as part of its skincare range, this new hair-specific product speaks to the skinification of haircare.
Salicylic Scalp Scrubs
This Inkey List Scalp Scrub Applies Salicylic Acid for Hair
Trend Themes
1. Skinification of Haircare - As more companies introduce products that incorporate ingredients traditionally used in skincare into haircare, there is an opportunity for disruptive innovation in the hybrid beauty space.
2. Microbiome-focused Products - As consumers become more aware of the importance of the microbiome in both skincare and haircare, there is an opportunity for creative formulations that address the balance of the scalp's microbiome.
3. Chemical Exfoliants in Haircare - As the use of chemical exfoliants becomes more common in skincare, incorporating these ingredients into haircare products can lead to new offerings that address concerns such as flaking and product build-up.
Industry Implications
1. Beauty and Personal Care - As more companies focus on the skinification of haircare, there is an opportunity for disruptors to create hybrid beauty products that address both skin and hair needs.
2. Natural and Organic Products - As consumers continue to seek out sustainable and non-toxic options in personal care products, there is an opportunity for companies to develop natural and organic products that incorporate microbiome-focused formulations.
3. Salon and Professional Haircare - As chemical exfoliants become more popular in haircare, there is an opportunity for professional haircare brands to develop in-salon treatments that address scalp health and target specific concerns.