Marketed with the message "create a better world," Microsoft's '3D Holiday' commercial encourages audiences to celebrate their differences. The animated ad stars a girl and her yeti friend and follows the duo as they embark on an adventure through outer space.
The duo encounters aliens and other creatures who appear in distress, lonely or misunderstood, and offer support and friendship to them versus alienating them. Embracing a message of peace, love and collaboration, Microsoft's 3D Holiday commercial emanates a positive ethos for consumers of all ages while spotlighting the tech giant's best-selling Surface Book device.
The ad's fun animations are an instant hit among Gen Z consumers, while also spotlighting the many new features of the Surface Book including Paint 3D and other built-in 3D programs, along with Microsoft's Remix 3D online community that targets a broader group of creatives.
Inclusive Tech Campaigns
Microsoft's '3D Holiday' Commercial Celebrates Our Differences
Trend Themes
1. Inclusive Tech Advertising - Tech companies should create advertising campaigns that showcase inclusivity as an essential value that sets apart their products and company culture.
2. 3D Printing and Design Tools - 3D design and printing software can be valuable tools not only for creatives but also in promoting diversity and equality.
3. Promoting Empathy Through Animation - Animation's ability to create characters that resonate with audiences can be used to promote empathy across diverse backgrounds and experiences.
Industry Implications
1. Tech - The tech industry can lead the way in promoting inclusivity and diversity, not just in terms of advertising but in product development as well.
2. Creatives and Design - 3D printing and design tools offer new opportunities for creatives and designers, particularly those belonging to marginalized or underrepresented groups.
3. Entertainment - Animated media provides an inventive way to promote empathy and understanding among diverse audiences, potentially revolutionizing entertainment and media industry.