Dwight Eschilman's '37 or So Ingredients' highlights the amount of processed manufacturing that goes into creating a single Twinkie. Sure they may be delicious, but you may not want one again after viewing these photos.
Eschilaman simply took pictures of the individual ingredients, allowing the sheer number of items to speak for themselves. '37 or So Ingredients' will have you looking for the nearest piece of fruit, and marveling at its delicious simplicity.
Implications - As consumers become increasingly more health-conscious, companies can attract new customers and solidify their already established fan base by using honest advertising. Rather than concealing the true nature of a product, a business can create a solid bond with their customers through truthful advertising. Consumers appreciate honesty from companies, as it takes the guesswork out of choosing products.
Disturbing Twinkie Photomentaries
Dwight Eschilman's '37 or So Ingredients' is Frightening
Trend Themes
1. Health-conscious Consumerism - Opportunity for businesses to attract and retain customers by promoting honest advertising and transparent product information.
2. Ingredient Transparency - Growing demand for companies to provide clear and detailed information about the ingredients used in their products, empowering consumers to make informed choices.
3. Simplification Movement - Rise in preference for simpler, less processed food options, prompting businesses to explore and offer more straightforward and wholesome alternatives.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to emphasize ingredient transparency and promote healthier, less processed products.
2. Advertising and Marketing - Demand for advertising agencies to assist businesses in developing honest and transparent advertising campaigns to build trust with health-conscious consumers.
3. Consumer Advocacy and Education - Growth in the need for organizations and platforms that educate and empower consumers to make informed choices about the food they consume and the companies they support.