Biotera dropped three new Intensive products to expand its lineup of scalp-friendly solutions, and each of the new 2:1 Intensives delivers convenience and affordability.
Biotera's new 2:1 Intensive products respond to consumers' increased awareness on the importance of scalp health, all the while delivering specialized care. Designed to complement and optimize a Biotera user's hair care regimen, the 2:1 Intensives boast two times the pre- and post-biotic blend of coconut yogurt compared to the current portfolio. There's a dermatologist-tested, sulfate-free and vegan 2:1 Scalp Scrub + Shampoo that gently exfoliates with apricot seeds, 2:1 Cool + Hydrate Balm, and 2:1 Protective Leave-In + Overnight Treatment in the lineup, which recognizes that the secret to full and healthy hair starts at the scalp.
Dual-Action Scalp Haircare
Biotera's 2:1 Intensives Support Optimal Scalp Conditions
Trend Themes
1. Scalp-friendly Solutions - In response to increased consumer awareness of scalp health, Biotera introduces specialized scalp-friendly products for optimal care.
2. Dual-action Intensives - Biotera's new 2:1 Intensive lineup offers convenience and affordability with a dual approach to hair and scalp care.
3. Pre- and Post-biotic Blends - Biotera's 2:1 Intensive products feature enhanced pre- and post-biotic blends, paving the way for advanced scalp treatments.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore innovative scalp-friendly products to cater to the growing demand for specialized scalp care solutions.
2. Haircare - The haircare industry has disruptive innovation opportunities in developing dual-action intensives that combine scalp care with hair treatments for comprehensive care.
3. Natural Skincare - Natural skincare companies can capitalize on the trend of pre- and post-biotic blends by incorporating them into scalp treatments for a holistic approach to skin health.