Paying homage to the classic prime-time soap drama Dallas, the 2018 NFL Draft ad captures a sense of nostalgia by continuing the 80s reference craze currently sweeping pop culture. The new digital short by Stun Creative in Los Angeles replaces the iconic Dallas characters with some of the most promising young prospects in football. Aside from the change of characters, the 2018 NFL Draft ad perfectly recreates the Dallas opening credits, from the sweeping city views to the bombastically cheesy theme music.
Taking cues from the Netflix original Stranger Things and the film Ready Player One, this ad is full of 80s Easter eggs and celebrates the iconic decade. Dallas is perhaps one of the most popular shows of all time and the NFL Draft ad plays on this idea in a way that is both respectful and original.
Television-Inspired Draft Ads
The 2018 NFL Draft Ad Pays Homage to the Classic TV Show 'Dallas'
Trend Themes
1. Nostalgic Advertising - Companies can leverage consumers' familiarity and fondness for past popular culture by using nostalgic themes in their advertising campaigns.
2. Pop Culture References - Incorporating references to popular culture can enhance brand awareness and consumer engagement.
3. Digital Short Promotions - The use of digital shorts in promotional campaigns, especially with nostalgic and pop culture themes, can create buzz and interest among consumers.
Industry Implications
1. Advertising - Advertising agencies can use the trend of nostalgic advertising to create unique and memorable campaigns for their clients.
2. TV and Film - The success of nostalgia-driven shows and movies has led to increased interest in revisiting classic media for potential marketing opportunities.
3. Sports - Sports leagues and teams can leverage pop culture references and nostalgia to create buzz and excitement around their events and products.