Making stuff out of LEGO bricks is just pure, good old fashioned fun. The world might be favoring a a fast-paced, tech-savvy scene, but that does not mean that LEGO will be left in the technological dust.
From LEGO scanners to LEGO iPad remakes, check out all of the LEGO innovations which show how playing with LEGO bricks is just as popular as ever.
Implications - Some products popularity will never die due to nostalgia-starved consumers. Consumers who feel a connection to a product stemming from memories and experiences are likely to create a strong attachment to it and thus to the brand. Companies can use nostalgia to their advantage, adapting their products to incorporate classic elements.
12 Tech-Loving LEGO Innovations
12
Lego iPad Remakes
Joe Meno Puts the New Apple iPad in Brick Form
11
Lego Gaming Screens
Animated Lego Donkey Kong
10
Geek Art
WALL-E Lego Model
9
Zip Zip LEGO USB Memory Stick
8
Kid-Approved Electronics
LEGO Releases More Made-for-Children Gadgets
7
Rotating LEGO Docks
Steven Combs' DIY iPhone Dock Allows for Movement
6
LEGO Space Shuttles
65,000-Brick LEGO Build is Absolutely Insane
5
LEGO Phones
The Fully Functional Tyco ‘Big Blocks' Phone Makes a Comeback
4
Toy Block Gadgets
LEGO NTX Robotics Include Brick Camera and MP3 Player
3
Unofficial Lego MP3 Player
Rock Around The Block
2
LEGO Cams for Kids
Colorful 'Animation Station' Camcorder Set to Sell in Summer
1
Lego Scanners
DIY Guide to Build Your Own
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Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Building Block Snow Globes
The LEGO Lo-Fi Girl Snowglobe by BrickAbe is Charming
Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
LEGO-Inspired Astronaut Shelters
European Space Agency 3DD Prints Bricks Using Meteorite Dust
Brick-Based Aviation Jet Sets
The Lockheed SR-71 Blackbird is Transformed to a LEGO Set
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Baking Program Toy Sets
The LEGO Great British Bake Off Set is Ultra-Detailed
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Buildable 3D Superhero Displays
The Gotham City Skyline Set Recreates an Iconic City in LEGO
Video Game-Inspired Toy Sets
The LEGO Zelda Great Deku Tree 2 in 1 Set is Highly Detailed
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Life-Size LEGO Cars
LEGO Debuts a McLaren Formula 1 Car at the Canadian Grand Prix
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Show-Inspired Block Puzzle Kits
Martin_Studio Creates a Bright Golden Girls LEGO Kit
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Block Puzzle Car Sets
LEGO Technic Creates the Mercedes-AMG W14 E Performance Replica
Collaboration Sci-Fi Tech Accessories
The Star Wars x CASETiFY Collection is Celebratory
LEGO-Style Skincare Designs
Humanrace's LEGO Skincare Set Offers Playful Aesthetics
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Genealogy Building Block Sets
The LEGO Family Tree Has 16 Clips for Holding Family Photos
Building Block Footwear Models
The LEGO Air Jordan 11 by Tomasso Builds is Cubically Classic
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Buildable Marble Mazes
The LEGO Magic Maze is a Challenging, Skill-Building Tabletop Game
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Magical Toy Advent Calendars
The LEGO Harry Potter 2024 Advent Calendar is Hogwarts-Inspired
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Building Block Gaming Consoles
The LEGO PS One by GoofySwan099 is Highly Detailed
Iconic Artist Toy Sets
The LEGO Ideas Bob Ross Set by Bricknificient is Detailed
Iconic Artwork Toy Sets
The LEGO Art Mona Lisa Set Pays Homage to the Masterpiece
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Horror Film-Inspired Brick Sets
LEGO Releases LEGO(R) Ideas JAWS Set and Brick-Buster Mini-Film
Retro Cassette Brick Puzzles
The LEGO Sony Walkman is Designed by Srta.JirafaEnfadada
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Intricate Galaxy Puzzle Sets
The LEGO Art The Milky Way Galaxy Set Honors Our Own Galaxy
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Retro Railway-Inspired Puzzle Sets
The The Bica Funicular Made from LEGOS Celebrates Lisbon
Family-Friendly LEGO Installations
The National Bank Open will Feature an Interactive LEGO Pop-Up
Miniature Building Block Plants
The LEGO® Icons Tiny Plants Set is a Fun Gift for Gardeners
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Street-Replicating Limited Puzzle Series
LEGO's Limited-Edition Parisian Street Series Drops Soon
Galactic Robot-Inspired Puzzle Series
The New LEGO R2-D2 is Built to be Smaller This Time
Blockish Music Tour Posters
The LEGO Ideas Eras Tour Poster Celebrates Taylor Swift
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Minimalist Building Block Flowers
The LEGO Cherry Blossoms Set Has 438 Pieces
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Building Block Fantasy Games
LEGO Horizon Adventures Features an All-New Depiction of Aloy
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Rocket Set Block Puzzles
Pharrell Williams Creates the LEGO Icons Over the Moon Kit
Phone Box-Inspired Building Sets
LEGO Introduces its Red London Telephone Box Set
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Survival Crafting Metaverses
LEGO Fortnite Fosters Creativity and Collaborative Play
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Detailed Superhero Building Sets
The LEGO Marvel Avengers Tower Comes with 31 Minifigs
Proposal Ring Box Puzzles
LEGO Introduces a Ring Box Set to Fit a Ring Inside
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Game-Inspired Playable Puzzle Sets
The Tetris Solid LEGO Set is Impressively Playable
Pop Art-Style Blocked Portraits
Ai Weiwei Presents Ai in Red Made from Bright LEGO Bricks
Smart Sensory Toys
Peel&Play Has Interlocking Pieces That Can Be Peeled & Rebuilt
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Lego-Themed Escape Rooms
'Lost' Invites Players to Select One of Two Immersive Storylines
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Whimsical LEGO Sets
LEGO® Wicked™ Sets Draw Inspiration from the Upcoming Musical Event Film
Art Sculpture Miniature Replicas
LEGO Creates a Miniature LOVE Replica to Rest on a Table
Cartoon Turtle Figurines
Teljesnegyzet Turns the Teenage Mutant Ninja Turtles to LEGOs
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Droid-Inspired Building Block Models
The LEGO C-3PO Marks 25 Years of LEGO and Star Wars
Animal-Inspired LEGO Events
The Toronto Zoo will Host a LEGO Building Experience
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Iconic Auto LEGOs
The LEGO® Icons Vehicle Collection Welcomes an Iconic Lamborghini Model
Racing Video Game-Inspired Blocks
LEGO Introduces the Dynamic Super Mario Kart Set
Hypercar Replica Toys
The LEGO® Technic™ McLaren P1™ is an Exclusive Collaborative Release
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Space Vehicle-Inspired Model Sets
The LEGO® Technic™ NASA Model Set Reflects the Lunar Rover
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Multifunctional Building Planks
'KEVA Planks' are Diverse Building Toys for All Ages
Animated Biographical Movies
Pharrell's Piece by Piece Biopic is Animated with LEGOs
Human-Shaped Puzzle Bricks
Peter Minsoub Sim Designs the Souper Connect Stacked Bricks
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Meteorite Dust-Made Bricks
LEGO and the European Space Agency Form Unique LEGO Bricks
Vintage Building Block Cameras
The LEGO Ideas Polaroid OneStep SX-70 Camera Set Arrives in 2024
Vintage Projector Puzzle Kits
The LEGO Magic Lantern by Norders is a Functional Projector
8-Bit Building Block Sets
The LEGO Super Mario World Mario & Yoshi Set Has a Classic Inspiration
Retro Vehicle Building Blocks
LEGO's 'Speed Champions' Set Focuses on Iconic Racecars from History
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Artist-Inspired Flower Puzzle Sets
BelgianDesigner's LEGO Ideas is Inspired by Murakami's Work
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
Brick Puzzle Chandeliers
DallasBricks Designs the Lightweight LEGO Antique Chandelier
Realistic Sports Car Puzzles
LEGO Unveils a New Ultimate Car Concept Series Set with 2,891 Pieces
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Iconic Painting-Inspired Puzzle Sets
LEGO Creates its Own Girl with a Pearl Earring Art Piece
Mechanical Heart Puzzle Sets
Amatonimcal_Brick Creates the Unique LEGO Motorized Beating Heart
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Brick Puzzled Lunar Calendars
LEGO Presents a Special Brick-Built Festival Calendar
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Historical Architecture Game Blocks
LEGO Unveils the Notre-Dame de Paris Set
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Museum-Replicating Puzzle Sets
LEGO Icons Presents the New Natural History Museum Set
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Contemporary Art Puzzle Sets
LEGO's Modern Art Building Set is a Great Buildable Decor
Ukraine Landmark Puzzle Sets
United24 and LEGO Present a New Set Reflecting Ukraine's Landmark
Brick-Centric Art Exhibitions
Floris Wubben Designs the Brick Collection at the Future Perfect
Transformative Floral Puzzle Characters
LEGO Korea Unveils the Floral Fighter Figures
3D-Scanning Block Devices
Ascand for Lego 3D Scanner Brings Everyday Objects to Life
Customizable Virtual Islands
Players Can Now Create Their Own LEGO Islands in Fortnite
Puzzle Animated Biopic Trailers
LEGO and Pharrell Unveil the Piece by Piece Trailer
Building Block Art Exhibits
LEGO will Host The Art of the Brick Expo in Singapore
Digital Game-Inspired Puzzle Sets
LEGO Presents a Look at the Buildable Animal Crossing Set