Trend Spotter — June 2, 2007 — Tech
References: zipzip.net.au & ohgizmo
For $59 you can pick up a 1 gb Zip Zip LEGO memory stick. The memory stick is actually embedded within an actual brick of LEGO. If you want one, maybe you'll have to move fast because the product is not endorsed by LEGO, "the LEGO Group of companies [do not] sponsor, authorize or endorse this site." So... you never know if LEGO will get upset about the use of their trademark.
Trend Themes
1. Custom USB Memory Sticks - Disruptive innovation opportunity: Develop personalized USB memory sticks embedded within various branded objects, appealing to consumers seeking unique and customizable tech accessories.
2. Product Endorsement Controversy - Disruptive innovation opportunity: Create a platform or service that helps brands navigate and monitor the use of their trademarks by third-party products, mitigating potential trademark infringement and avoiding controversy.
3. Brick-incorporated Technology - Disruptive innovation opportunity: Explore the integration of various technologies into everyday objects like LEGO bricks to create unique and functional products with broad consumer appeal.
Industry Implications
1. Tech Accessories - Disruptive innovation opportunity: Collaborate with tech accessory brands to develop innovative, eye-catching USB memory sticks that resonate with consumers looking for functional yet fashionable products.
2. Trademark Law and Compliance - Disruptive innovation opportunity: Create a legal technology platform that helps brands protect their trademarks and enforce policies related to the use of their trademarks by third-party products.
3. Smart Toy Industry - Disruptive innovation opportunity: Merge the worlds of technology and traditional toys by exploring the incorporation of smart features into popular toy brands, offering children a more interactive and immersive play experience.
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