These female-focused video games range from socialite-founded platforms to fitness gaming apps that encourage a healthy dose of physical activity. In addition to celeb-endorsed games -- like Katy Perry's mobile project and Kim Kardashian's best-selling 'Hollywood' platform -- other favorites include branded beauty apps that give users access to virtual makeup applications and simulated haircuts.
While branded and celeb-endorsed video games target media fans with a love of celebrity culture, nostalgic apps appeal to niche demographics like those who grew up in the 90s. While the Powerpuff Girls video game is a blast from the past that references one's childhood, the recent release of a Mean Girls mobile game lets users re-live the film's famous quotes and memorable scenes on their smartphone.
Overall, these female-focused video games appeal to those with an appreciation for beauty, fitness and celebrity culture.
20 Female-Focused Video Games
20
3D Selfie Apps
The 'Itseez3D' App Converts Your Selfies into 3D Images
19
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
18
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
17
3D Shopping Simulators
Visageo is a Fashion Shopping Platform That Visualizes Items in 3D
16
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
15
Teen Flick Mobile Games
The Mean Girls App Expands the Movie Universe with Story-Centric Game
14
Patience Evaluation Games
Interparcel Offers a Way to Test Your Patience Online
13
Bizarre Dating Games
Mousou Mansion Lets You Go on Dates with Food, Animals & TV Characters
12
Poetry-Exploring Video Games
This Educational Video Game Teaches Players About the Romantic Poets
11
Iconic 90s Cartoon Games
90s Cartoon Makes a Comeback with the Powerpuff Girls Video Game
10
Socialite Video Games
The Kim Kardashian Video Game is an Unusual Product Launched by the Star
9
Healthy Training Games
The NoGo App Retrains Your Brain to Make Better Food & Lifestyle Choices
8
Tampon-Shooting Gaming
Tampon Run is a Period Video Game Aiming to Normalize Menstruation
7
Celebrity Trainwreck Apps
Lindsay Lohan's 'The Price of Fame' App Warns Against Becoming a Celeb
6
Photo Tag Apps
Sendish Lets You See How Far Your Photography Travels the World
5
Pop Star Mobile Games
The Katy Perry Game is Set to Hit an App Store near You
4
Shoppable Dress-Up Games
Covet's Fashion Game App Lets You Try on and Buy Designer Clothing
3
Interactive Fashion Designer Apps
Aspiring Fashionistas Will Love Using My Virtual Fashion Show
2
Rap-Inspired Gaming Apps
This Drake Video Game Takes You Running Through the Six
1
Gamified Social Apps
PicSlam Turns Instagram Posts from Friends into a Photo Quiz Game
Related Ideas
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
AI-Powered Workout Apps
FitMachine Uses AI to Improve Both Home and Gym Workouts
AI-Powered Dating Advice Apps
The 'Pookie Tool' App Supports the Dating Needs of Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
OB/GYN-Approved Activewear Brands
Oya Femtech Apparel Emphasizes Feminine Health and Comfort
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Japanese Kitty Mobile Games
Neko Atsume 2 Launches with Playful Interactions and Cozy Design
Fashion Styling Games
Revolve Provides an Immersive Shopping Experience on Bellemint
Family-Friendly Dance Games
The Just Dance 2025 Edition Features Pop Hits by Ariana Grande
Gamified Stress Reduction Apps
The 'URSO' Mental Health Gaming App is Fun and Engaging
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Gamified Fashion Customizations
DKNY x FashionVerse Create an Immersive Fashion-Forward Universe
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Nostalgic Handheld Gaming Phones
The Samsung Young Entertainer Nods to Earlier Eras
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Gamified Home Chore Apps
Developers Showcased a Gamified Home Chore App at Meta's Hackathon 2023
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Anthropomorphized Gaming Systems
The 'Playdate' Handheld Gaming Device Has a Charming Function
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
AI Fitness Platforms
'The Fittest' Gamifies Workouts with AI, Allowing Users to Set Personal Goals
Black Women-Focused Haircare Pop-Ups
Gymshark Debuted the Twist N' Sets Pop-Up Salon in London
Gamified Workout Apps
'Workout Quest' Merges Workout Data with AI and Technology
Comprehensive Health Apps
Fitness Calculator Offers Instant Insights with Versatile Features
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Audio-Based Workout Apps
Peloton Released 'Strength+' to Assist in Home Workout Routines
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Mobile Retro Gaming Apps
The 'Delta' Application is Now Available on iOS Devices
Feline-Centric Animated Games
The Little Kitty, Big City Game is Launching on May 9th
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Singer-Collaborated Game Campaigns
Nintendo and Raye Join Forces on a Series of Advertisements
Mixed-Reality Bedtime Apps
Pillow is a Mixed-Reality App for Quest That Supports Relaxation in Bed
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Immersive 3D Fitness Games
Ergatta’s Latest Fitness Offering is the Wavelength Game
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Adorable Sequel Mobile Games
Netflix's Cozy Grove: Camp Spirit Game is for Mobile
Exercise-Focused Gaming Apps
The Smart 5min x Suika Game is Entertaining and Beneficial
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Screen Time Reduction Apps
BePresent Gamifies Limiting Phone Usage with Daily Challenges
Inclusive Esports Partnerships
XSET and Samsung Partner to Create Opportunities for Women in Games
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Personalized Breathwork Apps
FivePointFive Introduces a New Approach to Wellness
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Gamer Music Libraries
The Nintendo Music App Shares Fan-Favorite Nintendo Soundtracks
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Dating App Personality Showcases
Wüdya Redefines Online Dating with Interactive Profiles and Games
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Family Entertainment Apps
The Chick-fil-A Play App Shares Shows, Games, Activities and More
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Hybrid Dance Apps
Zumba Fitness Has Launched the Inaugural Zumba App
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Role-Playing Game Spin-Offs
ATLUS and Sega are Working on Two Additional 'Persona 5' Titles
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
AI-Powered Teen Dating Apps
AskElle is a safe space for teens to make connections
Game-Collaborative Phygital Apparel
Balenciaga Unveils a Collaboration with Need for Speed Mobile
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
Relaxing Brain Teaser Games
Sprinkle Words Takes a Non-Competitive Approach to Phone Games
Black Gaming Hairstyles
Code my Crown Brings Better Representation to Video Games
Senior-Focused Exergames
Ludica Health's 'LudoFit' Helps Adults Maintain Strength and Balance
Immersive Fighting Math Games
Karate Math Dojo Combines Fighting with Learning
Conceptual Gamified Sleep Apps
'Sleep Quest' is an Early-Stage Gamified Sleep App for iOS
2D Forensic Investigation Games
Gravity Recently Released the Tokyo Psychodemic Game
Regal Adventure Game Designs
The Princess Peach: Showtime! Game Has a Simplistic Mission
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Horror Franchise-Themed Games
A Paranormal Activity Game is Currently in the Works
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Addictive Chaotic Games
Angel Pop is a Bulley Shoot 'Em Up Game Available on Playdate
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Supportive Fitness Tracking
SocialPump Offers Robust Tracking For Flexible Workout Plans
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Mentally Stimulating Game Collections
Fresh Words: Word Game Boasts Engaging and Challenging Games
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Gamified Productivity Apps
Get Productive Turns Phone-Free Time into a Game with Rewards
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Pixel-Style Role-Play Games
Disney Adventures Into Pixel Gaming with its New Mobile Title
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Anime Service-Backed Games
Crunchyroll is Adding Mobile Games to its Subscription-Based Offerings
Soothing Puzzle Games
Puzzle Odyssey Hosts a Collection of Games at Varying Levels
Creative Hollywood-Themed Games
'Greenlight' Tasks Players with Pitching Ideas to Studio Heads
Platforming Game Spin-Offs
Nintendo Announced 'Princess Peach: Showtime' Focusing on the Character
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Engaging Rap Trivia Games
Rap Trivia is a Fun Hip Hop Trivia Game