These female-focused video games range from socialite-founded platforms to fitness gaming apps that encourage a healthy dose of physical activity. In addition to celeb-endorsed games -- like Katy Perry's mobile project and Kim Kardashian's best-selling 'Hollywood' platform -- other favorites include branded beauty apps that give users access to virtual makeup applications and simulated haircuts.
While branded and celeb-endorsed video games target media fans with a love of celebrity culture, nostalgic apps appeal to niche demographics like those who grew up in the 90s. While the Powerpuff Girls video game is a blast from the past that references one's childhood, the recent release of a Mean Girls mobile game lets users re-live the film's famous quotes and memorable scenes on their smartphone.
Overall, these female-focused video games appeal to those with an appreciation for beauty, fitness and celebrity culture.
20 Female-Focused Video Games

20
3D Selfie Apps
The 'Itseez3D' App Converts Your Selfies into 3D Images

19
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
18
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
17
3D Shopping Simulators
Visageo is a Fashion Shopping Platform That Visualizes Items in 3D
16
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
15
Teen Flick Mobile Games
The Mean Girls App Expands the Movie Universe with Story-Centric Game
14
Patience Evaluation Games
Interparcel Offers a Way to Test Your Patience Online
13
Bizarre Dating Games
Mousou Mansion Lets You Go on Dates with Food, Animals & TV Characters
12
Poetry-Exploring Video Games
This Educational Video Game Teaches Players About the Romantic Poets
11
Iconic 90s Cartoon Games
90s Cartoon Makes a Comeback with the Powerpuff Girls Video Game
10
Socialite Video Games
The Kim Kardashian Video Game is an Unusual Product Launched by the Star
9
Healthy Training Games
The NoGo App Retrains Your Brain to Make Better Food & Lifestyle Choices
8
Tampon-Shooting Gaming
Tampon Run is a Period Video Game Aiming to Normalize Menstruation
7
Celebrity Trainwreck Apps
Lindsay Lohan's 'The Price of Fame' App Warns Against Becoming a Celeb
6
Photo Tag Apps
Sendish Lets You See How Far Your Photography Travels the World
5
Pop Star Mobile Games
The Katy Perry Game is Set to Hit an App Store near You
4
Shoppable Dress-Up Games
Covet's Fashion Game App Lets You Try on and Buy Designer Clothing
3
Interactive Fashion Designer Apps
Aspiring Fashionistas Will Love Using My Virtual Fashion Show
2
Rap-Inspired Gaming Apps
This Drake Video Game Takes You Running Through the Six
1
Gamified Social Apps
PicSlam Turns Instagram Posts from Friends into a Photo Quiz Game
Related Ideas
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Lighthearted Role-Playing Games
Fantasy Life I: The Girl who Steals Time Releases on May 21st
AI-Powered Workout Apps
FitMachine Uses AI to Improve Both Home and Gym Workouts
High-Fashion Video Game Consoles
The Balenciaga Snake Game Marks the Lunar New Year
AI-Powered Dating Simulators
The Game Game by Tinder Makes Meet-Cute Scenarios Less Intimidating
AI-Powered Dating Advice Apps
The 'Pookie Tool' App Supports the Dating Needs of Gen Z
Mindful Handheld Gaming Systems
The Conceptual 'Kimera' Handheld Gaming Console is Immersive
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
OB/GYN-Approved Activewear Brands
Oya Femtech Apparel Emphasizes Feminine Health and Comfort
AI-Driven Strength Training Apps
Kiwi Fitness Provides an Alternative to Traditional Coaching
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Friend-Focused Wellness Apps
The 'With Gratitude' App Makes Daily Connection Easy
Decentralized Social Apps
Pixelfed Introduces Dedicated Mobile Apps for iOS and Android Users
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Japanese Kitty Mobile Games
Neko Atsume 2 Launches with Playful Interactions and Cozy Design
Fashion Styling Games
Revolve Provides an Immersive Shopping Experience on Bellemint
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Personalized Beauty Routine Apps
Face Yoga App Luvly is Making Beauty More Accessible
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Family-Friendly Dance Games
The Just Dance 2025 Edition Features Pop Hits by Ariana Grande
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Anthropomorphized Gaming Systems
The 'Playdate' Handheld Gaming Device Has a Charming Function
Gamified Fashion Customizations
DKNY x FashionVerse Create an Immersive Fashion-Forward Universe
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Wellness-Focused Gaming Platforms
TELUS Channels Interactive Games as Mental Support with GameRx™
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Membership-Based Beauty Apps
Beauty Pie Launched an Exclusive App for its Members on Pi Day
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Fantastical Personal Care Games
Xelestia: The Game Showcases Sensorial Skin and Hair Products
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Audio-Based Workout Apps
Peloton Released 'Strength+' to Assist in Home Workout Routines
Interactive Game-Based Fitness Platforms
Ergatta & iFIT Join Forces to Make Workouts More Engaging
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Gamified Workout Apps
'Workout Quest' Merges Workout Data with AI and Technology
Comprehensive Health Apps
Fitness Calculator Offers Instant Insights with Versatile Features
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Health-Focused Product-Analyzing Apps
Yuka is a Health-Conscious App for Food & Cosmetic Produccts
Mobile Retro Gaming Apps
The 'Delta' Application is Now Available on iOS Devices
Feline-Centric Animated Games
The Little Kitty, Big City Game is Launching on May 9th
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Singer-Collaborated Game Campaigns
Nintendo and Raye Join Forces on a Series of Advertisements
Social-Focused Childrens Games
Dragon Snacks Games' 'Solar Punk' Will Act as a Social Hub
AI Fitness Platforms
'The Fittest' Gamifies Workouts with AI, Allowing Users to Set Personal Goals
Black Women-Focused Haircare Pop-Ups
Gymshark Debuted the Twist N' Sets Pop-Up Salon in London
Stream-to-Earn Gaming Apps
'Tilted' is Coming to iOS Devices Later this January
Immersive 3D Fitness Games
Ergatta’s Latest Fitness Offering is the Wavelength Game
Productivity-Focused Exercise Apps
Steppin Locks Your Social Apps Until You Log Physical Activity
Gamified Productivity Apps
Tomo Cafe is an Anime-Inspired Productivity App With RPG Elements
Adorable Sequel Mobile Games
Netflix's Cozy Grove: Camp Spirit Game is for Mobile
Personalized Breathwork Apps
FivePointFive Introduces a New Approach to Wellness
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Screen Time Reduction Apps
BePresent Gamifies Limiting Phone Usage with Daily Challenges
Inclusive Esports Partnerships
XSET and Samsung Partner to Create Opportunities for Women in Games
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Indoor Cycling Platforms
'Smash Your Fitness' is an Inclusive Fitness Platform for Cyclists
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Gamer Music Libraries
The Nintendo Music App Shares Fan-Favorite Nintendo Soundtracks
Streaming Series Video Games
The 'Thronglets' Game is Inspired by a Black Mirror Episode
Dating App Personality Showcases
Wüdya Redefines Online Dating with Interactive Profiles and Games
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Family Entertainment Apps
The Chick-fil-A Play App Shares Shows, Games, Activities and More
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Hybrid Dance Apps
Zumba Fitness Has Launched the Inaugural Zumba App
Peer Support Wellness Apps
Kuky Gains Momentum as a Peer Support App in the Mental Wellness Space
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Mobile Content Creator Apps
Microsoft Brought its 'Designer' Copilot App to Android
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
Cozy Self-Exploration Games
Betwixt Provides Epic Escapes from Stress & Anxiety with Storytelling
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Video Game-Centric Discovery Platforms
Criticdb Debuts a Video Game Review & Discovery Platform
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
AI-Powered Teen Dating Apps
AskElle is a safe space for teens to make connections
Social Puzzle Platforms
Puzzlit Lets Users Play Daily Puzzles and Connect With Friends Worldwide
Game-Collaborative Phygital Apparel
Balenciaga Unveils a Collaboration with Need for Speed Mobile
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
Relaxing Brain Teaser Games
Sprinkle Words Takes a Non-Competitive Approach to Phone Games
Immersive Fighting Math Games
Karate Math Dojo Combines Fighting with Learning
Regal Adventure Game Designs
The Princess Peach: Showtime! Game Has a Simplistic Mission
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Horror Franchise-Themed Games
A Paranormal Activity Game is Currently in the Works
Entertainment Tracker Apps
Flickd Lets Users Track, Discuss, and Get Recommendations on Media
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Gamified Productivity Apps
Triforce Todos Combines Retro Game Style With Task Management Tools
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Stimulating Word Association Games
Worlds of Words Challenges Players to Think Outside the Box
Addictive Chaotic Games
Angel Pop is a Bulley Shoot 'Em Up Game Available on Playdate
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Supportive Fitness Tracking
SocialPump Offers Robust Tracking For Flexible Workout Plans
Distraction-Free App Hubs
Explore Minimalist Digital Apps for Focus With Minimal Market
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Mentally Stimulating Game Collections
Fresh Words: Word Game Boasts Engaging and Challenging Games
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Pixel-Style Role-Play Games
Disney Adventures Into Pixel Gaming with its New Mobile Title
Soothing Puzzle Games
Puzzle Odyssey Hosts a Collection of Games at Varying Levels
Gamified Productivity Apps
Get Productive Turns Phone-Free Time into a Game with Rewards
Creative Hollywood-Themed Games
'Greenlight' Tasks Players with Pitching Ideas to Studio Heads
2D Forensic Investigation Games
Gravity Recently Released the Tokyo Psychodemic Game
Social Gaming Platforms
Dartify Lets You Play Real-Time Online Dart Matches With Friends
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Party Game Apps
Luminary is The Ultimate Mobile Game for Fun, Stats, and Socializing
Interactive Golf Experiences
Hackers Golf Makes Scoring and Playing Golf Fun for All Skill Levels