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trendstop.com

Directional Trend Analysts
Articles
73
Views
715,000
Location
Everywhere!
Member Since
May 2009
Trendstop is one of the world’s leading trend forecasting agencies with over 10 years experience in accurately forecasting fashion and lifestyle trends that become commercially successful in the marketplace. Utilizing our trend experience and creativity working with trend specialists, designers, retailers, manufacturers, creatives, buyers and marketeers, Trendstop helps the world's best retailers and brands bring their trend strategy to life.

The agency was founded in 2002 by Central St. Martins graduate Jaana Jätyri and is respected within the global fashion scene as a provider of trend analysis and forecasts.

The company employs trend specialists from a diverse range of backgrounds with extensive track records in fashion and trend forecasting. Disciplines include fashion trend analysis, color analysis, apparel, accessories & footwear design, graphic & print development, and textile & embellishment development.
What is unique that's not in your bio?
1,800 fashion trends forecasted per year, and counting!
What's your favorite accomplishment?
Daily trends on Trendstop app!
How do you define cool?
Cool is to understand style and make it your own
What is your secret to uncovering trends?
Not being afraid to look for them in the most unlikely places!
What do you enjoy most about Trend Hunter?
Instant hits of anything and everything that has nowness under the sun
What is your favorite trend?
The ones that are optimistic and aim to make the world a little bit better place...
How do you reset to be creative?
Pick a cool city and have a good mooch around the coolest stores...the street style hangouts...the cool clubs...Overload your brain with newness...
What inspires or excites you?
fab fashion...lots of passion...great art...fresh starts...crazy concepts...inspired taglines...brilliant graphics...all of them mixed together in a huge blast of inspired bliss...
Predict something awesome for 2020?
Sartorial Resuscitation
Ghoulish Winter Knits
Ghoulish Winter Knits
Topman Partners with SIBLING on a New Menswear Range
The Topman x SIBLING collection will have you wishing you had some leftover Christmas money burning a hole in your pocket. The good news is, this is one cool new menswear trend you’ll be able to... MORE
Modern Concept Jewelry Statements
Modern Concept Jewelry Statements
The Lily Kamper SS14 Collection is Really Something Else
With party season in full swing, no doubt many of you will be glitz ‘n’ glamming it up with your finest jewelry styles – but ever wish you could trade in all those gold chains and gem rings... MORE
Fashion Illustration Playing Cards
Fashion Illustration Playing Cards
Check out Connie Lim's Fashion Illustration Deck
Up-and-coming designer and illustrator Connie Lim has taken to Kickstarter to fund her latest project, a 54-card pack of playing cards stuffed full of beautiful fashion-inspired illustrations.... MORE
Girl Band Designer Collaborations
Girl Band Designer Collaborations
Meadham Kirchhoff Teams Up with Topshop Once Again
We love it when a good designer collab lands on the high street – especially when a collection is just so good that the designer returns to do another one! In this case, the label in question is... MORE
Elemental Bohemian Catalogs
Elemental Bohemian Catalogs
Free People’s Holiday 2013 Offering Gets Back to Nature
If you love dressing for the holidays but want to get away from all the glitzy, sparkly fashions that come with the territory, look no further than Free People. The bohemian brand take us back to... MORE
Smartphone-Shot Fashion Campaigns
Smartphone-Shot Fashion Campaigns
Nick Knight Lenses Diesel’s Latest Campaign on an iPhone
Get your first peek at the first ever Diesel collection designed by new creative director Nicola Formichetti—or, if you’re not so much into the clothes, stop and marvel at the fact that this... MORE
Glitchy Menswear Editorials
Glitchy Menswear Editorials
Oki-ni.com Release new STYLED shoot by Julian Ganio
The latest installment in Oki-ni.com’s TYLED series sees a new editorial by Julian Ganio. Inspired by an 80s issue of Interview mag, the shoot attempts to convey the concept of capturing a... MORE
Artistic Menswear-Inspired Collages
Artistic Menswear-Inspired Collages
Check Out the New Collab Between Six Lee and Ernesto Artillo
Take inspiration from this new visual collaboration between Antwerp brand Six Lee and Spanish artist Ernesto Artillo, which refreshes the styles in the label’s Spring/Summer 2014 collection on a... MORE
Fashionable Cat Calendars
Fashionable Cat Calendars
United Bamboo Dress Up 12 Moggies for 2014
Following the runaway success of this year’s edition, the United Bamboo fashion brand have released a brand new United Bamboo Cat Calendar for 2014. The 12 uber-cute felines were dressed up in... MORE
Fairytale-Inspired Designer Bags
Fairytale-Inspired Designer Bags
Fashion East Designers Create a Range of Whimsical Accessories
Get ready to channel your inner child this season! In London, four Fashion East designers have each created a unique fun ‘n’ fashionable bag inspired by the Ever After High doll franchise (which... MORE
Soundcloud-Inspired Clothing Collections
Soundcloud-Inspired Clothing Collections
SHOOP's Spring/Summer 2014 is Music to our Eyes and Ears
Urban unisex brand SHOOP is known for creating cool collections with an edge, but its latest designs for Spring/Summer 2014 go one step further. Taking inspiration from the concept of online music... MORE
Photographer-Inspired Makeup
Photographer-Inspired Makeup
NARS Reveals a New Collection Celebrating Guy Bourdin
In tribute to iconic fashion photographer Guy Bourdin, NARS has just revealed a brand new Holiday 2013 collection inspired by his work. Elements of Bourdin’s bold signature compositions are... MORE
Futuristic Capsule Collections
Futuristic Capsule Collections
Anne Sophie Madsen Creates Mini Collection for Oh Land
Danish designer Anne Sofie Madsen has created a bespoke futuristic capsule collection for indie musician Oh Land – and man, are we jealous this won’t be landing in stores. Created specially for... MORE
Modern Royal Graffiti
Modern Royal Graffiti
London Artist Zoobs Reworks the Infamous God Save the Queen Poster
As the Royal Wedding looms, London artist Zoobs (aka Zoran Zarre) unveiled his latest creative project inspired by Modern Monarch Miss Middleton. A reworked version of the Sex Pistols’ infamous God Save… MORE
Multi-Watch Necklaces
Multi-Watch Necklaces
Jean Charles de Castelbajac channels Mr. T for Spring Summer 2011
Famed for his eccentric couture creations, Jean Charles de Catelbajac outs himself for Spring Summer 2011. Acting as unexpected accessories to his colorful Pop Art prints, gold and silver watches are stacked… MORE
Distorted Doll Faces
Distorted Doll Faces
Vivienne Westwood's Spring Summer 2011 Show has Ghostly Makeup
Vivienne Westwood's paint-smeared beauties were complemented with air-brushed techniques. Distorted doll-faced details created a contemporary take on beauty, from exaggeratedly drawn-on lips to hand-drawn… MORE
Sun-Ray Skirts
Sun-Ray Skirts
Yohji Yamamoto Goes Poolside for Spring/Summer 2011
Making a stand for blow-up couture, and taking fashionable upcycling to the next level, Yohji Yamaoto channels a sink or swim mentality. For its 2011 Spring/Summer show, a yellow lilo skirt was paired… MORE
Tropical Fruit Fashions
Tropical Fruit Fashions
Prada Goes Bananas for Spring Summer 2011
Leave it to Miuccia to inject Spring Summer 2011 with some color. Her exuberant banana-print borrows from the jungle, as vibrant prints stand out against stark black backgrounds. Clashed with stylized,… MORE
Glamorous Snakeskin Gowns
Glamorous Snakeskin Gowns
The Altuzarra Spring Summer 2011 Collection Gets Wild
The featured Altuzarra Spring Summer 2011 collection was successfully displayed at New York Fashion Week 2010 with a little West coast bling. Featuring patchwork deluxe snakeskin that is deliciously… MORE
Subtle 70s-Inspired Styles
Subtle 70s-Inspired Styles
The Marc by Marc Jacobs SS2011 Collection is Bright and Colorful
A subtle ode to the 70s permeated the Marc by Marc Jacobs Spring Summer 2011 collection. Taking cues from the designers mainline show, loose and fluid silhouettes along with colorful casual stripes filled… MORE
Silky Sportswear
Silky Sportswear
The Alexander Wang SS 2011 Collection is Flowing With Shine
The Alexander Wang SS 2011 collection is characterized by light, fluid layers and lifted with metallic accents. The highlight was undoubtedly a lightweight zip-up jacket, rendered completely in the tin… MORE
Old-School Wood Veneers
Old-School Wood Veneers
Rodarte's Spring Summer 2011 Collection Borrows From the 70s Decade
Rodarte's Spring Summer 2011 collection was their most commercial to date. A 70s wood veneer print was applied to structured dresses with contrast paneling, pencil skirts with exaggerated hip details,… MORE
Sea Shell Suits
Sea Shell Suits
Malene Birger's Spring/Summer 2011 Line is Vacation Bound
Taking literal inspiration from the season, Malene Birger's Sprng/Summer 2011 collection features sea shell suits that borrow from the beach. Miniature shells adorn trims and collars and the detailing… MORE
Neon Graffiti Styling
Neon Graffiti Styling
Alexis Reyna's Spring Summer 2011 Collection is Paint-Splattered
Fusing a paint box palette of colorful brights with subtle grunge nuances, Alexis Reyna explored the possibilities of neon graffiti styling at Barcelona Fashion Week. Whilst the clothes took... MORE
Shakespeare Menswear
Shakespeare Menswear
A. Naselli Borrows from the Bard for Nom de Plume Spring Summer 2011
Romeo, Romeo! Channel your inner bard with authentic period dressing, as Nom de Plume by A. Naselli takes the concept to a literal extreme during their Spring/Summer 2011 show at Copenhagen Fashion Week.… MORE
Trash Can Couture
Trash Can Couture
Simon Rasmussen Promotes Fashionable Upcycling for Spring 2011
As the impact of the recession continues to make its presence felt, fashion takes inspiration from a new financial landscape. Trash can couture, which sees designers literally raiding the bin, represents… MORE
Pine Cone Footwear
Pine Cone Footwear
Moonspoon Couture Borrows from Mother Nature
Several designers looked to the great outdoors for Fall/Winter 2010 collections and Moonspoon Saloon continue to for Spring/Summer 2011 collections. Striking a pitch perfect balance between the natural… MORE
Exaggerated Runway Faces
Exaggerated Runway Faces
Mi Lajki's Spring Summer 2011 Collection is Eerily Unsettling
Fusing a crazy creativity with a contemporary take on fairytales, Mi Lajki presented a new take on summer dressing at Stockholm Fashion Week. Borrowing from the aesthetic of popular models including Gemma… MORE
Flirty Fifties Fashion
Flirty Fifties Fashion
The Louis Vuitton Resort 2011 Collection is Full of Feminine Charm
The trend for ladylike fashion continues to gain momentum as Marc Jacobs embraces the ideal again for the Louis Vuitton Resort 2011 collection. With as much importance placed on the transitional seasons… MORE
Fresh Tribal Fashion
Fresh Tribal Fashion
LaLa Berlin's Spring/Summer ‘11 Collection Fuses Prints with Clea
LaLa Berlin, one of the most anticipated shows of Berlin Fashion Week, presented a new take on tribal for the Spring/Summer 2011 season. Fusing the summer ideal with the prevailing penchant for minimalism,… MORE
Dressed-Up Mod Style
Dressed-Up Mod Style
Thomas Engel Hart's Spring/Summer 2011 Collection Has Swagger
Showing at Berlin Fashion Week for the first time, Thomas Engel Hart presented a collection that updated the mod aesthetic with a distinct military flourish. Entitled 'Constructive Restraint', slightly… MORE
Oversized T-Shirt Couture
Oversized T-Shirt Couture
Unisex Starstyling at Berlin Fashion Week for Spring/Summer 2011
Starstyling presented an eclectic collection at Berlin Fashion Week entitled 'Anti Avanti' in which a series of multifunctional, unisex pieces are based on an oversized t-shirt. The Starstyling Spring/Summer… MORE
Floral Fatigues
Floral Fatigues
MIHARAYASUHIRO Updates Camouflage for Spring/Summer 2011
Flowery motifs are imbued with decidely masculine undertones as MIHARAYASUHIRO's floral fatigues update conventional camouflage. Delicate rose prints are combined with utilitarian greens and gray, culminating… MORE
Ditsy Daisy Menswear
Ditsy Daisy Menswear
The Alexis Mabille Spring/Summer 2011 Collection is Blooming with Beauty
Inspired by the free-loving decadence of the '70s, the Alexis Mabille Spring/Summer 2011 collection is liberally adorned with summery daisies. Delicate, ditsy daisies trail across collars and cuffs, along… MORE
Color-Blocked Makeup
Color-Blocked Makeup
Clashing Cosmetics Punctuate Dior's Fall/Winter 2010 Haute Couture Collection
The Dior Fall/Winter 2010 haute couture collection was completed with Pat McGrath's amazing color block makeup. Inspired by Galliano's dalliance with flora and fauna, McGrath clashed unexpected mismatched… MORE
Munching Monster Couture
Munching Monster Couture
On Aura Tout Vu Creates Witty Couture Creations for Fall/Winter 2010
An unexpected edge of playful fun is added to On Aura Tout Vu's Fall/Winter 2010 couture show, as fluffy fanged monsters adorn razor-sharp suiting. The initial incongruity is not immediately apparent,… MORE

Featured Ideas

'RoboCop' Runways
'RoboCop' Runways
The Talbot Runhof Fall/Winter 2010 Collection Comes with Plastic Armor
The Talbot Runhof Fall/Winter 2010 collection is clearly influenced by the ballet costumes they designed for the Dortmund Opera House in 2009. Tutu-like tulles explode from the hip in a mass of pleated… MORE
Distorted Doll Faces
Distorted Doll Faces
Vivienne Westwood's Spring Summer 2011 Show has Ghostly Makeup
Vivienne Westwood's paint-smeared beauties were complemented with air-brushed techniques. Distorted doll-faced details created a contemporary take on beauty, from exaggeratedly drawn-on lips to hand-drawn… MORE
Girl Band Designer Collaborations
Girl Band Designer Collaborations
Meadham Kirchhoff Teams Up with Topshop Once Again
We love it when a good designer collab lands on the high street – especially when a collection is just so good that the designer returns to do another one! In this case, the label in question is... MORE
Shoulder Shields
Shoulder Shields
Fierce Fashions on Display at the Todd Lynn Fall 2010 Show
Emphasis was placed firmly on the shoulders for the Todd Lynn Fall 2010-11 show. Oversized, leather cage-like structural pieces dominated slim-line jackets for both men and women, which also featured sleek… MORE
Leather Rope Neckwear
Leather Rope Neckwear
The Ann Demeulemeester FW 2010 Collection is Bad to the Bone
The Ann Demeulemeester FW 2010 Collection definitely has a hard-edged vibe to it. Demeulemeester’s intricate plaited leather tops seem to defy definition. Looped across torsos and tied around the neck,… MORE
Modern Barbarian Menswear
Modern Barbarian Menswear
The Boys of Burberry Spring/Summer 2011 Are Ready for Urban Combat
Christopher Bailey has been working hard to shed the staid and traditionalist image of Burberry by aligning the house with emerging music talent and the young, cool and beautiful, and the Burberry Spring/Summer… MORE
Post-Apocalyptic Menswear
Post-Apocalyptic Menswear
Julius Fall Winter 2010 Channels Cormac McCarthy
Shown in Paris earlier this year, the Julius Fall Winter 2010 collection presented a vision of post-apocalyptic menswear. The models for the Julius Fall Winter 2010 line came trussed up in swathes of… MORE
Socks Over Shoes
Socks Over Shoes
The Francesco di Giorgi FW 2010 Show is Dressed Back to Front
Socks over shoes marched smartly down the catwalk at Francesco di Giorgi's Fall Winter 2010-11 show in Milan. White tights, fishnets and ribbed knit knee-high and ankle socks were worn over platform wedges,… MORE
Patriotic Body Paintings
Patriotic Body Paintings
The 125 Magazine 'Old Glory' Spread Celebrates the Star Spangled Banner
The 125 Magazine 'Old Glory' spread, shot by Paul Farrell for 125 Magazine's 'America' issue, celebrates a country known for its fanatical patriotism. Focusing on the instantly recognizable stars-and-stripes… MORE
Exaggerated Runway Faces
Exaggerated Runway Faces
Mi Lajki's Spring Summer 2011 Collection is Eerily Unsettling
Fusing a crazy creativity with a contemporary take on fairytales, Mi Lajki presented a new take on summer dressing at Stockholm Fashion Week. Borrowing from the aesthetic of popular models including Gemma… MORE
Fashion Illustration Playing Cards
Fashion Illustration Playing Cards
Check out Connie Lim's Fashion Illustration Deck
Up-and-coming designer and illustrator Connie Lim has taken to Kickstarter to fund her latest project, a 54-card pack of playing cards stuffed full of beautiful fashion-inspired illustrations.... MORE
Trash Can Couture
Trash Can Couture
Simon Rasmussen Promotes Fashionable Upcycling for Spring 2011
As the impact of the recession continues to make its presence felt, fashion takes inspiration from a new financial landscape. Trash can couture, which sees designers literally raiding the bin, represents… MORE
Laser Cut Leather Pants
Laser Cut Leather Pants
Maison Martin Margiela Haute Couture Spring/Summer 2010
Clean, crisp shades of highlighting white filtered through nude tones at Maison Martin Margiela. These lattice effect high-waisted leather pants had notions of scales and metaphysical fantasy, whilst subtly… MORE
Outerwear Waistcoats
Outerwear Waistcoats
Looks From Les Hommes Fall/Winter 2010/2011
Tapping into the trend for all things hybrid, the waistcoat is literally twisted to become outerwear, as seen in the Les Hommes Fall/Winter 2010/2011 collection. As the lead image shows, a contrasting… MORE