Malene Birger's Spring/Summer 2011 Line is Vacation Bound
trendstop.com — September 7, 2010 — Fashion
References: ww.trendstop & bymalenebirger
Taking literal inspiration from the season, Malene Birger's Sprng/Summer 2011 collection features sea shell suits that borrow from the beach. Miniature shells adorn trims and collars and the detailing extends to large oversized necklaces that blend into soft color palettes.
Fashion upcycling has been taken to new extremes by adding these decadent embellishments to simple summer pieces. If you can't make it to the beach, surely wearing it is the next best thing?
Implications - The fashion industry is incorporating elements of nature into apparel in order to satiate consumer demand for more naturalistic living. Corporations may consider utilizing nature-inspired motifs in their wares in order to entice consumers into purchases.
Fashion upcycling has been taken to new extremes by adding these decadent embellishments to simple summer pieces. If you can't make it to the beach, surely wearing it is the next best thing?
Implications - The fashion industry is incorporating elements of nature into apparel in order to satiate consumer demand for more naturalistic living. Corporations may consider utilizing nature-inspired motifs in their wares in order to entice consumers into purchases.
Trend Themes
1. Nature-inspired Apparel - The trend of incorporating elements of nature into apparel presents an opportunity for disruptive innovation in the fashion industry.
2. Fashion Upcycling - The trend of adding decadent embellishments to simple pieces presents an opportunity for disruptive innovation in the sustainable fashion industry.
3. Beach-inspired Fashion - The trend of borrowing from beach elements in fashion presents an opportunity for disruptive innovation in the summer apparel industry.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating nature-inspired motifs into apparel and exploring sustainable fashion approaches with the added trend of fashion upcycling.
2. Sustainable Fashion Industry - The sustainable fashion industry can explore the trend of fashion upcycling by adding decadent embellishments to simple pieces to create unique, one-of-a-kind designs.
3. Summer Apparel Industry - The summer apparel industry can capitalize on the trend of borrowing from beach elements, like sea shells, to create unique designs that appeal to consumers' desire for beach-inspired fashion.
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