Topman Partners with SIBLING on a New Menswear Range
trendstop.com — January 7, 2014 — Fashion
References: blog.trendstop
The Topman x SIBLING collection will have you wishing you had some leftover Christmas money burning a hole in your pocket.
The good news is, this is one cool new menswear trend you’ll be able to afford. Topman teamed up with London’s SIBLING label on a fun yet edgy new knitwear collection, which puts a ghoulishly twisted spin on the classic winter sweater. Fair Isle patterns are revamped with skull graphics, with bold, bright color clashes ensuring a statement finish every time. In addition to the pullovers, there are also striped scarves and antlered skull beanies.
Tempted? Of course you are – though you’ll have to hurry, this is a limited-edition collaboration, so these delectable sweats won’t be around for long.
The good news is, this is one cool new menswear trend you’ll be able to afford. Topman teamed up with London’s SIBLING label on a fun yet edgy new knitwear collection, which puts a ghoulishly twisted spin on the classic winter sweater. Fair Isle patterns are revamped with skull graphics, with bold, bright color clashes ensuring a statement finish every time. In addition to the pullovers, there are also striped scarves and antlered skull beanies.
Tempted? Of course you are – though you’ll have to hurry, this is a limited-edition collaboration, so these delectable sweats won’t be around for long.
Trend Themes
1. Ghoulish Winter Knits - The ghoulish winter knits could spark a trend in edgy knitwear collections with graphic patterns and bold colors.
2. Collaborative Collections - Fashion brands partnering for exclusive, limited-edition collections can create opportunities for disruptive innovation in the industry and appeal to consumers looking for unique pieces.
3. Revamped Fair Isle Patterns - Fair Isle patterns being revamped with graphic designs can entice younger consumers and potentially create a movement in knitwear fashions inspired by tradition but brought to a modern, edgier concept.
Industry Implications
1. Fashion - The fashion industry has an opportunity to incorporate unique, edgy designs and patterns for knitwear collections, which can appeal to younger audiences and create buzz through limited edition collaborations.
2. Retail - Retailers who collaborate with brands to create exclusive collections can entice their target audiences with unique designs and the promise of limited availability as a supply chain strategy.
3. Textile Manufacturing - Textile manufacturers can innovate by creating textiles that feature unique designs and have bold color ways for exclusive fashion collections to satisfy the demand for bold fashion by consumers.
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