Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Insight - One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.
Insight - One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.
Workshop Question - In what ways could your brand reduce waste, or prioritize environmentally friendly consumption?
Trend Themes
1. Eco-friendly Packaging - The adoption of eco-friendly packaging is increasing as a solution to reduce waste in the ecommerce industry.
2. Sustainable and Zero-waste Products - Consumers are increasingly looking for environmentally-friendly products and services, creating a niche for businesses that offer sustainable and zero-waste products.
3. Digital-first and Direct-to-consumer Models - The rise of digital-first and direct-to-consumer models allow companies to create eco-friendly, sustainable products and provide a cost-effective, convenient and sustainable way of selling to consumers.
Industry Implications
1. Ecommerce - Ecommerce companies can drive innovation and boost customer loyalty by incorporating eco-friendly packaging into their products and processes.
2. Natural and Organic Products - Companies selling sustainable, natural and organic products can leverage their eco-friendly approach to appeal to conscious consumers and stand out in a saturated market.
3. Sustainability-focused Consumerism - As consumers become more environmentally conscious, industries of all kinds can respond to these changes and create innovative, sustainable products and services.
