Consumers drawn to image-based social networks & sites
Implications - With the popularity of blogs like Tumblr, apps like Instagram and social networks like Pinterest, it's clear that consumers love to look at images and often prefer visual content over written. Pinterest adequately illustrates the extent to which virtual collages and bold imagery has on online users -- the social site has skyrocketed in just one year to become "the" social network, with 10.4 million registered users (its daily users have increased by over 145 percent since the start of 2012, says Mashable). Thus, appealing to the consumer love for pretty pictures is one effective way brands, online galleries and other sites can gain and capture attention in the extremely competitive virtual arena.
Trend Themes
1. Visual-based Social Networks - The popularity of image-based social networks like Pinterest, Tumblr, and Instagram indicates that consumers prefer visual content and brands can capture attention by appealing to this preference.
2. Online Organizing Tools - The success of platforms like Clipix and Loverly demonstrate a need for private, organized, and visually-oriented online tools that help people keep track of information and plan events.
3. Interactive Online Galleries - The rise of online art galleries and museums like the Google Art Project demonstrates a need for virtual sharing and cultural conversation platforms that enable people to experience and discuss art from around the globe.
Industry Implications
1. Social Media - The emergence of musician social media platforms like Fandalism and Pinterest Facebook apps like PinView illustrate the need for online spaces that enable more interactive, visual, and organized social experiences.
2. Wedding Planning - Platforms like Loverly demonstrate a need for more comprehensive and organized online tools that make wedding planning more manageable and efficient.
3. Art and Culture - The popularity of online galleries and museums like the Google Art Project indicates a need for more inclusive, interactive, and socially-oriented digital platforms that enable people to experience and engage with art and culture from around the world.
7 Featured, 57 Examples:
639,422 Total Clicks
Date Range:
Mar 12 — May 12
Trending:
Average
Consumer Insight Topics:
