Platform features and stores revolve around stylish refurbished items
Trend - Refurbished items are now being treated as desirable products with platform categories and entire stores that offer modern, stylish items that have been previously refurbished. Everything from furniture to technology are offered via these platforms.
Insight - Though consumers are becoming more involved with keeping their personal spaces and products both stylish and functional, accessibility in terms of cost is still a priority. This, coupled with a desire for items with a history have made consumers more likely to turn to vintage and refurbished goods when looking for things like decor and clothing.
Insight - Though consumers are becoming more involved with keeping their personal spaces and products both stylish and functional, accessibility in terms of cost is still a priority. This, coupled with a desire for items with a history have made consumers more likely to turn to vintage and refurbished goods when looking for things like decor and clothing.
Workshop Question - How is your brand prioritizing accessibility for its customers?
Trend Themes
1. Rising Demand for Refurbished Items - Consumers are increasingly looking for cost-efficient and environmentally-friendly alternatives, which has led to a growing interest in refurbished goods.
2. Curated and Personalized Shopping Experience - Curated and personalized shopping experiences, such as eBay's #eBayEdits campaign, are gaining popularity among consumers as they offer unique products suited to their interests.
3. Expanding Refurbished Product Marketplaces - Retailers are expanding their refurbished product marketplaces to offer a one-stop-shop for consumers to find high-quality refurbished goods.
Industry Implications
1. E-commerce - With the rise in popularity of online shopping, e-commerce platforms like eBay are taking the lead in offering refurbished items and curated shopping experiences.
2. Sustainability - Sustainability is becoming a key focus area for businesses and consumers alike, leading to an increase in demand for refurbished and second-hand goods in various industries.
3. Consumer Electronics - As consumers seek cost-efficient and eco-friendly alternatives to buying new gadgets, there’s an opportunity for consumer electronics companies to boost their sales of refurbished devices.
4 Featured, 36 Examples:
62,514 Total Clicks
Date Range:
Nov 19 — Oct 20
Trending:
Hot
Consumer Insight Topics:
