Catering to travelers bored with manufactured experiences, brands head outdoors
Implications - Vacationing usually consists of relaxation and sightseeing, but modern attractions are pushing tourists outside the walls of museums and hotels to experience surrounding natural beauty in an effort to satisfy a desire for full sensory stimulation. Particularly applicable to Boomers that have a certain wanderlust for adventure, the incorporation of eco elements and arboreal design enhances the overall level of escapism for travelers that are looking beyond just novel pastimes like dining and spas to the memories or revelations that could be made in a more Qi-focused setting.
Trend Themes
1. Eco Escapism - Travelers seek eco elements and arboreal design to enhance overall level of escapism.
2. Blurring Boundaries - Architecture and design projects push the threshold and blur boundaries between inside/outside and closed/public collection.
3. Nature-based Retreats - Remote, rustic, and eco-friendly cabins or hotels provide an immersive natural experience for those seeking to get away from the urban jungle.
Industry Implications
1. Hospitality and Tourism - Incorporating eco elements and arboreal design in travel accommodations to enhance overall level of escapism.
2. Architecture and Design - Blurring boundaries of designed spaces to create unique immersive experiences for visitors.
3. Agriculture and Sustainability - Creating educational tours and opportunities to encourage people to implement sustainable and perma-farming practices.
