Goods are now being crowd financed via niche online communities
Implications - With the popularity of crowdfunding platforms such as Kickstarter and RocketHub growing fast, these virtual marketplaces have had an enormous impact on entrepreneurship, consumerism and the way we think about business as a whole. Consumers are now eager to become more involved -- on a more public, shareable platform -- with the companies they purchase their goods from.
Trend Themes
1. Social Crowdfunding - Social crowdfunding has grown rapidly and changed the way we think about business as consumers are now eager to get involved publicly and share opinions on crowdfunding platforms like Kickstarter, RocketHub and many others.
2. Curated Crowdfunded Marketplaces - Curated crowdfunded marketplaces such as Outgrow.me connect consumers with innovative products that founders on Kickstarter and Indiegogo have launched.
3. Crowdfunding for Social Start-ups - Crowdfunding for social start-ups is becoming more popular as platforms like 33needs make it possible for social enterprises and social businesses exclusively to raise capital and build communities.
Industry Implications
1. Finance - Social crowdfunding has introduced a new form of finance that makes it possible for entrepreneurs to bypass traditional funding avenues.
2. Marketing & Advertising - Curated crowdfunded marketplaces are introducing innovative products to consumers and playing a significant role in advertising and promotion.
3. Non-profit - Crowdfunding for social start-ups is a significant way for non-profit organizations to gain financial support for their initiatives and social causes.
8 Featured, 54 Examples:
142,167 Total Clicks
Date Range:
Jul 11 — Feb 13
Trending:
Average
Consumer Insight Topics:
