Print Trends

Competing against digital and online alternatives, print is striving to reinvent itself with more engaging and interactive adaptations. Utilizing creative promotional tactics, design innovations and interactive strategies to add depth to traditional campaigns, print is integrating aspects of technology and more to help maintain status amongst the plethora of digital innovations.

TOP 9

#1: AI-Generated Magazine Covers

Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Phygital Business Cards

Linq x Moo Paper Cards Merge Quality Prints with Digital Technology

Linq x Moo Paper Cards blend the personal touch and reliability of tangible paper with the dynamic connectivity and convenience of instant digital sharing, offering a unique and effective way to... MORE

Mango-Scented Newspaper Ads

Swiggy Instamart Launched a Scented Campaign in the Times of India

Swiggy Instamart, a leading quick commerce delivery platform in India, recently introduced an innovative campaign with a mango-scented advertisement on the front page of the Times of India in Mumbai.... MORE

QSR Summer Hours Campaigns

KFC Canada is Extending Its Hours at 653 Locations Across the Country

KFC Canada caters to late-night dining preferences this summer by extending its operational hours at 653 locations across the country. The new initiative, which allows customers to enjoy their... MORE

Chicken-Centered Campaigns

KFC Released a Campaign Called 'Believe in Chicken'

KFC released a campaign called ‘Believe in Chicken’ across various advertising platforms before its final commercial airing on ITV. It aired during the opening match at the Euro Cup... MORE

Empowering Self-Care Pizza Ads

Domino's New Ad Encourages Women to Give into Their Cravings

Domino’s released a new Self-Care Pizza Ads campaign for World Menstrual Hygiene Day. By leveraging this day, the campaign targets women, particularly those experiencing menstrual cravings,... MORE

Accessible Christmas Food Magazines

M&S and RNIB Created an Inclusive Magazine for the Holidays

M&S and RNIB, the Royal National Institute of Blind People, teamed up to create the first accessible Christmas Food magazine for Marks & Spencer and it offers an inclusive design that... MORE

Travel-Inspired Toy Catalogs

The Tennessee Playcation Catalog Shares the Joy of Travel

Tennessee’s first-ever toy catalog, Tennessee Playcation, was created by the Tennessee Department of Tourist Development to share the joy and gift of travel this holiday season. This free... MORE

Offline Newspaper Publications

County Highway Revives Print Culture

As media continues its digital evolution, County Highway is boldly diverging from the norm by embracing the timeless appeal of print publications. Described as “America’s Only Newspaper,&#... MORE

AI-Generated Magazine Covers

Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo

Glamour Bulgaria is the first high-profile fashion magazine to create a magazine cover shoot that was fully generated by artificial intelligence—and everything from art direction to styling took... MORE

Accessible Sportswear Campaigns

Decathlon Launches the 'Play It Smart' Campaign in Canada

Because of cutting-edge garment technology and levels of performance, accessible sportswear pieces have traditionally been hard to come by and this presents a barrier for many consumers. Decathlon,... MORE

Functional Spice

Brands incorporate brain and body-boosting ingredients into spice blends

Trend - CPG brands are designing new spice and seasoning products containing therapeutic and complementary ingredients. These products are specifically formulated for flavor enhancement and health and wellness benefits, aiding consumers looking to boost flavor and stay aligned with their health journeys.

Insight - Consumers in tune with the wellness industry often desire products that allow them to enjoy the familiar flavors and foods they love while staying aligned with their health goals. These individuals prioritize products that enable them to maintain a balanced lifestyle without feeling deprived or sacrificing indulgence. Brands that cater to this demand appeal to consumers who seek products that seamlessly align with their habits, fostering loyalty and encouraging repeat purchases.

Workshop Question - How can your brand adapt its product/service to accommodate different lifestyles and habits?

8.1

Score

Popularity

Activity

Freshness

Patterns

Megatrends