Babies Trends

While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.

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#1: 100 Gifting Options for Babies

From Ambient Mushroom-Shaped Projectors to Smart Baby Bassinets FULL ARTICLE

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100 Gifting Options for Babies

From Ambient Mushroom-Shaped Projectors to Smart Baby Bassinets

The holidays are approaching, so it’s time to consider what gifts to get the little one in your life. Babies may not fully appreciate their gifts yet, but thoughtful presents can bring joy to... MORE

Festive Cartoon Diapers

Hello Bello Launched Grinch-Themed Diapers and Infant Essentials

Hello Bello, a brand known for its infant care products, has released a limited-time collection of Grinch-themed diapers and infant essentials for the holiday season. These “premium printed... MORE

Postpartum Recovery Centers

Boram Introduces Luxury Maternal Care Retreat in Central Park South

Boram is revolutionizing postpartum care with its pioneering maternal wellness retreat located in New York’s prestigious Central Park South. The center addresses America’s notable gap in... MORE

Pregnancy-Specific Allergy Supplements

WishGarden Herbs' 'Kick-Ass Allergy' is Herbal Based

WishGarden Herbs ‘Kick-Ass Allergy for Pregnancy’ is an herbal supplement intended to assist with seasonal allergies during pregnancy. It targets common allergy symptoms such as “... MORE

Gender Reveal Donuts

Krispy Kreme Launched Donuts with Pink or Blue Centers

Couples often use food to add a sweet twist to their gender reveals, from cutting into colorful cakes to biting into surprise-filled cookies, and Krispy Kreme unveiled Gender Reveal Donuts with pink... MORE

Bear-Themed Baby Lines

H&M's New Baby Collection Features the Iconic Paddington Bear

Global fashion retailer H&M is releasing a baby collection with designs inspired by Paddington, the iconic cartoon bear whose adorable design has warmed consumers’ hearts for decades. The... MORE

Children-Targeted Butter Chicken Plates

Little Spoon & Brooklyn Delhi Debut a Delicious Product

Little Spoon has partnered with Brooklyn Delhi to create the Sunny Butter Chicken Plate, a limited-edition meal tailored for children. The collaboration highlights Little Spoon’s strategy of... MORE

Organic Toddler Snack Lines

Little Bellies Has Expanded Its Reach in Canada

Little Bellies is a leading baby and toddler snack brand that offers a range of organic, developmentally appropriate snacks designed to support children’s growth. With snacks tailored for... MORE

Personalized Sleep Tracks

Huggies' Sound of a Hug App is Targeted at Infants

Huggies’ Sound of a Hug app introduces a fresh approach to infant care by extending the comforting effects of parental contact through personalized sleep tracks. This web-based tool, which... MORE

Luxury Storybook-Themed Childrenswear

Designer Rachel Riley Honors Eloise's 70th Anniversary

The iconic children’s clothing designer Rachel Riley has just launched her latest collection ‘Eloise,’ inspired by Kay Thompson’s storybook about a young girl who lives at The... MORE

AI Naming

Tech Startups are Launching Services that Suggest Baby Names using AI Algorithms

Trend - Companies are launching artificial intelligence (AI)-powered baby naming services. These services suggest baby names based on the user's preferences, such as gender or language. The tools use conversational AI to further limit these pools, enabling the user to state more niche name preferences.

Insight - Soon-to-be parents often struggle with preparation in all forms, being tasked with planning entire months or years ahead to ensure a smooth upbringing for the upcoming baby. These parents aim to reduce stress in each part of the parenthood process, and they turn to countless resources to help, such as parenting books or blogs. In recognition of this stressful life period, companies are launching AI-powered tools and services to help alleviate stress from the parenthood process.

Workshop Question - How can your brand leverage AI technology to provide personalized tools or services that alleviate stressful aspects of consumers' lives?

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