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Scent-Infused Dog Training Stickers

NATPAT Debuts the Focus Dog Training Aid Stickers

NATPAT, an Australian wellness brand known for its innovative sticker-based solutions, has introduced a groundbreaking product for pet owners — the Focus Dog Training Aid Stickers. These... MORE

Free-From Laundry Soap Bars

The Bio-D Laundry & Stain Remover Bar is Ethically Sourced

The Bio-D Laundry & Stain Remover Bar is a versatile laundry cleaning solution created with a multifunctional formulation in mind to work well at a variety of tasks. The bar-style product works by... MORE

Anti-Phone Theft Festival Pins

The Tim Block Pin Gives Festival-Goers Peace of Mind

TIM, a leading telecommunications company in Brazil, has introduced a new security solution called the TIM Block Pin. The innovation was showcased during the Salvador Summer Festival, an event... MORE

Protein-Packed Asian Cuisine Bowls

Panda Expresso Firecracker Steak and Shrimp is Wok-Tossed

The Panda Expresso Firecracker Steak and Shrimp is being added to the brand's menu as a flavorful, protein-packed option that's crafted with a variety of flavorful ingredients to satisfy customers... MORE

Buddhist-Friendly AI Chatbots

The Buddhabot Plus Targets the Buddhist Community

The Institute for Human and Social Sciences, in collaboration with Terraverse Inc., has launched Buddhabot Plus to serve the Kingdom of Bhutan’s Buddhist community. Developed in partnership with... MORE

Authentic Skincare Campaigns

We are Social France Spotlights Avène’s New Anti-Blemish Cream

We Are Social France has crafted an innovative and authentic skincare campaign for Avène’s new anti-blemish cream. The advertising initiative targets Gen Z’s skepticism toward traditional... MORE

Nutrient-Dense Snack Products

Tosi Products are Introducing New Recipes and Branding

Tosi products are debuting a new branding aesthetic alongside updated recipes for its various offerings to keep it in line with the changing nature of the consumer packaged goods market. The brand... MORE

Electric Food Delivery Vans

Whole Foods Market Donated an Electric Food Rescue Vehicle

Whole Foods Market is strengthening its commitment to sustainability with the donation of its first electric food rescue vehicle, marking a pivotal step in its 'Nourishing Our Neighborhoods'... MORE

Spring Streetwear Drops

The Stüssy Spring '25 Collection Fuses Tradition and Modernity

Stüssy has unveiled its Spring '25 Collection, blending classic designs with contemporary aesthetics. The lineup features a variety of pieces, from relaxed-fit jackets to tailored trousers... MORE

DJ-Enhanced Morning Parties

Croissound Champions a Unique Social Experience in Montreal

Montreal-based Croissound redefines modern culture through its morning parties, a unique social concept that blends music and coffee. Croissound transforms local cafés into lively morning party... MORE

Data Trends by Trend Hunter AI

Fragrant Tea

Hotels are partnering with fragrance brands on experiential tea activations

Trend - Luxury hotels are partnering with popular fragrance brands to launch collaborative, experiential tea activations. These events are intended to blend the intense flavors of the teas with the rich, aromatic notes of luxury fragrances. Combining these offers consumers heightened experiences.

Insight - Higher-income consumers, in particular those who frequently travel for work or pleasure, are often privy to enjoy finer, higher-end experiences. These consumers want premium accommodations, dining experiences, and living conditions, with minimal work required, and are willing to pay for such things. In order to cater to these illustrious consumers, luxury hotel brands are launching multisensorial fragrance-based high tea and afternoon tea experiences.

Workshop Question - How can your brand collaborate with complementary brands to create multisensory experiences that appeal to its consumers' desire for heightened experiences?

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