adidas Originals Unveil a Pony Hair Textural ZX 420 Sneaker
adidas Originals introduces a new iteration of the ZX 420 sneaker model that is entirely covered with cow prints for a playful option. The upper is crafted from pony hair materials to give it a textural touch and look. The color palette blends the hues of Core Black, Lush Red, and Cloud White for a strong contrast.
As a branding detail, the Three Stripes are done in a white and red TPU shiny material and there is also the Trefoil tongue tag at the top of the shoe. As a nod to Chinese New Year, the Year of the Ox is coming up and adidas celebrates that. This can be seen through the Lush Red embroidery and golden hoop as a symbol of the cow's nose.
Image Credit: adidas Originals
As a branding detail, the Three Stripes are done in a white and red TPU shiny material and there is also the Trefoil tongue tag at the top of the shoe. As a nod to Chinese New Year, the Year of the Ox is coming up and adidas celebrates that. This can be seen through the Lush Red embroidery and golden hoop as a symbol of the cow's nose.
Image Credit: adidas Originals
Trend Themes
1. Animal-print Sneakers - There is potential for other companies to create animal-printed sneakers as a fun and playful option.
2. Textured Sneakers - Using different materials for sneakers such as pony hair adds a unique touch for consumers looking for more than just typical leather or mesh options.
3. Holiday-themed Sneakers - Creating sneakers for specific holidays can allow for a limited edition feel and appeal to consumers wanting to celebrate and showcase their holiday spirit.
Industry Implications
1. Footwear - Footwear companies can take advantage of the playful and unique designs of animal-printed and textured sneakers to attract a fun and fashion-forward consumer base.
2. Fashion - Incorporating animal prints and unique textures in fashion designs can appeal to consumers looking for statement pieces and bold fashion choices.
3. Celebration Merchandise - Creating holiday-themed sneakers can be a successful way for companies to offer celebratory merchandise for consumers during specific holidays and events.
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