adidas Unveil Its Latest Campus 80 'Crop' for 4/20
Mickey Phoon — April 19, 2023 — Fashion
References: sneakernews
adidas has revealed its latest 4/20-inspired lifestyle sneakers of its Campus 80 sneaker model for the global 4/20 holiday. These sneakers are the latest additions to several other brands that are also releasing sneakers that commemorate the 4/20 holiday, such as Vans and Reebok.
The sneakers directly refer to the rolling paper used in cannabis consumption as it contains a tear-away ensemble of a light brown wrapper enveloping the entirety of the uppers. Additionally, the uppers are in suede in dark green resembling the marijuana plant. The sneakers' lacing system and nylon sock liner are in a light cucumber color. A psychedelic multi-color tie-dye is placed on the undersides of the lateral walls, tongue construction, and insoles. The sneakers will be available for purchase on April 20.
Image Credit: adidas
The sneakers directly refer to the rolling paper used in cannabis consumption as it contains a tear-away ensemble of a light brown wrapper enveloping the entirety of the uppers. Additionally, the uppers are in suede in dark green resembling the marijuana plant. The sneakers' lacing system and nylon sock liner are in a light cucumber color. A psychedelic multi-color tie-dye is placed on the undersides of the lateral walls, tongue construction, and insoles. The sneakers will be available for purchase on April 20.
Image Credit: adidas
Trend Themes
1. 4/20-inspired Sneakers - Sneaker brands are releasing limited edition shoes inspired by the 4/20 holiday, creating a new trend for holiday-inspired lifestyle sneakers.
2. Marijuana-themed Fashion - Fashion companies are incorporating marijuana-themed elements into their designs, opening up new opportunities for cannabis-inspired fashion innovations.
3. Psychedelic Tie-dye - The trend of psychedelic tie-dye is making a comeback in fashion, with brands incorporating it into their designs to appeal to a younger audience.
Industry Implications
1. Fashion - The fashion industry can capitalize on the 4/20 holiday by creating limited edition cannabis-inspired clothing, accessories, and footwear.
2. Cannabis - The legalization of cannabis has created opportunities for the cannabis industry to collaborate with fashion retailers and designers to create innovative marijuana-themed clothing, accessories, and footwear.
3. Footwear - The footwear industry can capitalize on the trend of psychedelic tie-dye by incorporating this design element into their products and appealing to a younger, more fashion-forward audience.
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