Upcycled Fashion Rags by Zsofia Kormos for ‘Hundertwasser'
Marissa Brassfield — June 30, 2009 — Fashion
References: behance.net
This upcycled fashion by Zsofia Kormos is called 'Hundertwasser,' which likely refers to the Austrian artist Friedensreich Hundertwasser. The shoot features a dress and two pairs of slippers that appear to be constructed from rags.
Fun fact: Friedensreich Hundertwasser was known for his hatred of straight lines and love of bright, vibrant colors. Both of these themes are carried out in Zsofia Kormos' 'Hundertwasser' clothing.
Implications - The numbers of eco-conscious consumers are constantly rising, and with this surge of environmental interest, new demands are bring put on the marketplace. Consumers now desire products that are eco-friendly and constructed form upcycled materials. Companies who desire to tap into green demographics can manufacture products with green qualities.
Fun fact: Friedensreich Hundertwasser was known for his hatred of straight lines and love of bright, vibrant colors. Both of these themes are carried out in Zsofia Kormos' 'Hundertwasser' clothing.
Implications - The numbers of eco-conscious consumers are constantly rising, and with this surge of environmental interest, new demands are bring put on the marketplace. Consumers now desire products that are eco-friendly and constructed form upcycled materials. Companies who desire to tap into green demographics can manufacture products with green qualities.
Trend Themes
1. Upcycled Fashion - Opportunity to tap into the growing eco-friendly consumer base by producing sustainable fashion using upcycled materials.
2. Eco-friendly Products - Opportunity to cater to the increasing demand for environmentally friendly products by creating and promoting products that are constructed from sustainable materials.
3. Green Demographics - Opportunity to tap into the green consumer base by manufacturing products that have green qualities like being eco-friendly, sustainable and upcycled.
Industry Implications
1. Fashion Industry - Fashion brands can innovate by incorporating sustainability into their production process and promoting eco-friendly products.
2. Textile Industry - Opportunities exist to innovate by incorporating eco-friendly production practices and materials like upcycling in the textile industry.
3. Retail Industry - Retailers can tap into the growing demand for sustainable products by promoting and offering eco-friendly and upcycled products in their stores.
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