Nike's Zoom Vaporfly Elite is Touted as Its "Fastest Shoe Ever"
Laura McQuarrie — March 8, 2017 — Fashion
The Zoom Vaporfly Elite is a new shoe from Nike that was developed to be its "fastest shoe ever," specifically shaped to help athletes achieve sub-two-hour marathon.
The new shoe has been engineered for three athletes—Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese—who are currently training for the Breaking2 race, which is set to happen later this year. While the idea of a sub-two-hour marathon is often discussed, the new aerodynamic shoe from Nike is set to give the runners the push they need to finish a 26.2-mile marathon in under two hours.
Some of the unique features of the footwear style include that it is ultra-lightweight and features a heel that points slightly upwards, which helps a runner to gain momentum going forwards.
The new shoe has been engineered for three athletes—Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese—who are currently training for the Breaking2 race, which is set to happen later this year. While the idea of a sub-two-hour marathon is often discussed, the new aerodynamic shoe from Nike is set to give the runners the push they need to finish a 26.2-mile marathon in under two hours.
Some of the unique features of the footwear style include that it is ultra-lightweight and features a heel that points slightly upwards, which helps a runner to gain momentum going forwards.
Trend Themes
1. Aerodynamic Shoes - Companies can develop ultra-lightweight running shoes with unique aerodynamic features to increase speed and assist athletes in achieving their goals.
2. Athletic Performance Wearables - Tech companies can develop wearables that track and optimize athletic performance based on shoe and clothing data.
3. Data-driven Athletic Training - Using shoe and clothing data, athletic training can be personalized and optimized for each individual athlete, potentially leading to significant performance improvements.
Industry Implications
1. Sportswear Manufacturing - This industry can leverage advances in materials science and data analytics to design and produce increasingly advanced and effective athletic footwear.
2. Fitness & Training Technology - By incorporating shoe and clothing data, fitness and training technology can provide more accurate and personalized guidance to athletes.
3. Sports Medicine - By using data-driven training and performance optimization, sports medicine professionals can create personalized training plans that are tailored to meet the specific needs of each athlete.
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