Zomato Can Help You Find a Restaurant No Matter Your Type
Mesel Isaac — September 22, 2014 — Art & Design
Zomato, a website that lets food enthusiasts search for restaurants, has released a series of humorous ads to bring attention to its website and app.
Every one of Zomato's posters play on the age-old saying, "there are two kinds of people in this world." However, rather than being serious, the ads are played largely for laughs. The posters highlight the distinction between people who eat pizza crusts and those who don't and people who worry about price at a restaurant versus people who worry about the food. Even if one doesn't fall in either category, or is a combination of the two, the idea conveyed in the ads is easily understood.
Although the posters are humorous, Zomato makes it clear that it can help you find the perfect place to eat, no matter what kind of person you are.
Every one of Zomato's posters play on the age-old saying, "there are two kinds of people in this world." However, rather than being serious, the ads are played largely for laughs. The posters highlight the distinction between people who eat pizza crusts and those who don't and people who worry about price at a restaurant versus people who worry about the food. Even if one doesn't fall in either category, or is a combination of the two, the idea conveyed in the ads is easily understood.
Although the posters are humorous, Zomato makes it clear that it can help you find the perfect place to eat, no matter what kind of person you are.
Trend Themes
1. Humorous Marketing - Humorous marketing campaigns that play on common stereotypes can help grab attention and build brand recognition.
2. Personality-based Recommendations - Offering personalized recommendations based on users' personalities and preferences can improve the user experience and increase engagement.
3. Segmented Marketing - Segmenting marketing campaigns to target specific personality types can improve message relevance and effectiveness.
Industry Implications
1. Restaurants and Food Services - Food and restaurant businesses can utilize personality-based recommendations to attract customers and improve their dining experience.
2. Marketing and Advertising - Marketing and advertising agencies can help businesses create humorous campaigns that target specific personality types.
3. Technology and Apps - Technology companies and app developers can incorporate personality-based recommendations to improve the relevancy and usefulness of their products.
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