Zippo's ASMR Video is Released as the Brand Trademarks Its Clicking Sound
Ellen Smith — December 6, 2018 — Pop Culture
The iconic design of the Zippo is synonymous with elegance and confidence and to further confirm this, Zippo's ASMR video announces that the lighter's classic clicking noise has been trademarked.
With the help of Buzzfeed, Zippo released this sensory experience, hoping the clicking noise will have the same effect on consumers as other classic ASMR-favored noises do, like whispers, tapping and brushing. The two-minute video entitled 'This is how Zippo Does ASMR' features a variety of sounds all made by the Zippo lighter. The most notable, is the noise of the case opening, and the flame burning, which is the same instantly recognizable sound Zippo wants trademarked.
Zippo confirmed that its clicking noise was being trademarked in an official press release earlier this week.
With the help of Buzzfeed, Zippo released this sensory experience, hoping the clicking noise will have the same effect on consumers as other classic ASMR-favored noises do, like whispers, tapping and brushing. The two-minute video entitled 'This is how Zippo Does ASMR' features a variety of sounds all made by the Zippo lighter. The most notable, is the noise of the case opening, and the flame burning, which is the same instantly recognizable sound Zippo wants trademarked.
Zippo confirmed that its clicking noise was being trademarked in an official press release earlier this week.
Trend Themes
1. ASMR Advertising - Brands can explore the use of ASMR in their ad campaigns, creating a sensory experience that connects with consumers.
2. Product Sound Trademarking - Companies can increase customer recognition and loyalty by trademarking distinctive sounds made by their products.
3. Branded Sensory Experiences - Fostering sensory experiences in customers' minds by using ASMR marketing can help brands create a stronger connection with them.
Industry Implications
1. Lighter Manufacturing - Lighter manufacturers could explore trademarking the unique sound of their product to boost brand recognition and differentiate themselves from competitors.
2. Advertising Agencies - Advertising agencies can help clients integrate ASMR into their campaigns to create a unique sensory experience for customers.
3. Consumer Goods - Consumer goods companies can benefit from trademarking distinctive sounds made by their products and foster a stronger connection with consumers through ASMR advertising.
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