The Ziploc Time Sucks Campaign Shows How Life Should Be Kept Fresh
Amelia Roblin — May 15, 2011 — Lifestyle
References: giovannidraftfcb.br & adsoftheworld
It's extremely cynical to generalize about life in the way that the Ziploc Time Sucks campaign does, but for the purpose of drawing parallels to food, the chosen symbolism is quite effective.
Giovanni + Draftfcb put together these prints to juxtapose a single person's past and present opinions on the very same subject. Two hourglasses are used to indicate the passage of time, and the statements drawn within the sand could not be any more opposite to one another.
One minute this woman has "found the man of [her] dreams," and the next she's questioning her entire marriage. In the same way, a wonderful promotion quickly turns sour. Even though the Ziploc Time Sucks campaign is focusing on specific examples that did decline with the days, when it comes to fresh food, unsealed items quickly lose their flavor.
Giovanni + Draftfcb put together these prints to juxtapose a single person's past and present opinions on the very same subject. Two hourglasses are used to indicate the passage of time, and the statements drawn within the sand could not be any more opposite to one another.
One minute this woman has "found the man of [her] dreams," and the next she's questioning her entire marriage. In the same way, a wonderful promotion quickly turns sour. Even though the Ziploc Time Sucks campaign is focusing on specific examples that did decline with the days, when it comes to fresh food, unsealed items quickly lose their flavor.
Trend Themes
1. Reflective Regret Ads - This trend involves using visual storytelling techniques to depict contrasting opinions or experiences over time.
2. Symbolic Visualization - This trend highlights the use of symbols and imagery to convey complex messages or emotions.
3. Negative-to-positive Messaging - This trend explores the strategy of showcasing the transformation from negative to positive experiences or perspectives.
Industry Implications
1. Advertising and Marketing - This industry can leverage the trend of reflective regret ads to create engaging campaigns that resonate with consumers on an emotional level.
2. Food Packaging - This industry can explore the concept of symbolic visualization in their product packaging to communicate freshness and flavor preservation.
3. Graphic Design - This industry can utilize the trend of negative-to-positive messaging to create impactful visuals that evoke strong emotions and storytelling.
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