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Ziggi's Soda Dirty Soda Comes in a Variety of Flavor Options
Michael Hemsworth — January 30, 2025 — Lifestyle
References: ziggiscoffee & qsrmagazine
The Ziggi's Soda Dirty Soda menu is arriving at participating locations to provide customers with a new series of options to try that play on the dirty soda refreshment trend. The drinks are made with a variety of recognizable sodas including Coke, Sprite and Dr. Pepper, which are paired with a variety of toppings like candy and fruit purees to create new flavor experiences. The drinks come in such options as the Sunset Blvd., Cherry Bomb and Bruce, which come in sizes ranging from 20-ounces to 32-ounces with prices from $2.69 to $4.69.
CEO Brandon Knudsen spoke on the Ziggi's Soda Dirty Soda menu saying, "With Dirty Soda, we’re not just offering new menu items — we’re delivering a fun, creative experience that taps into the growing trend of customizable beverages. This lineup offers a refreshing option that can be enjoyed any time of day but is specifically designed to elevate the afternoon experience for our guests. This test is an exciting opportunity to refine this lineup with real customer feedback, which will guide our rollout nationwide to ensure these menu items embody the quality, creativity and joy that customers have come to expect.”
CEO Brandon Knudsen spoke on the Ziggi's Soda Dirty Soda menu saying, "With Dirty Soda, we’re not just offering new menu items — we’re delivering a fun, creative experience that taps into the growing trend of customizable beverages. This lineup offers a refreshing option that can be enjoyed any time of day but is specifically designed to elevate the afternoon experience for our guests. This test is an exciting opportunity to refine this lineup with real customer feedback, which will guide our rollout nationwide to ensure these menu items embody the quality, creativity and joy that customers have come to expect.”
Trend Themes
1. Customizable Beverage Experiences - The rise in interest for customizable beverages is providing a new playground for brands to engage consumers creatively and personally.
2. Nostalgic Flavors with a Twist - Integrating popular, recognizable soda brands with new, novel toppings creates a nostalgic yet innovative taste sensation.
3. Afternoon Beverage Rituals - Creating beverages specifically designed for the afternoon position them as a special treat, enhancing the mid-day consumer experience.
Industry Implications
1. Beverage Industry - The beverage sector is evolving with the introduction of customizable, interactive options that enhance consumer engagement.
2. Food Service Industry - Restaurants and cafes are tapping into trends by revamping their drink menus to include customizable and trendy beverage options.
3. Hospitality Industry - Hotels and entertainment venues can leverage innovative drink offerings to enhance guest experience and stay ahead in the competitive marketplace.
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