The Zero Gravity Cup Makes Drinking Your Morning Joe Super Geeky
Marissa Liu — September 9, 2010 — Lifestyle
References: xu54 & notcot.org
The Zero Gravity Cup will stay suspended on an edge until it is filled with your favorite brew. A thin plate at the bottom of the cup allows it to rest on an angle, but sit horizontally when full. Featuring a graph that depicts the exact trajectory of love, this whimsical mug will keep you entertained.
This mug is an object d'art for your table, but also a fully functioning holder for your coffee.
Implications - With North American society refocusing on academic knowledge as being desirable over physical capabilities, many consumers are now trying to convey themselves in intelligent manners. As such, corporations that use cognitively engaging elements in their wares are more likely to garner consumer business than standard items.
This mug is an object d'art for your table, but also a fully functioning holder for your coffee.
Implications - With North American society refocusing on academic knowledge as being desirable over physical capabilities, many consumers are now trying to convey themselves in intelligent manners. As such, corporations that use cognitively engaging elements in their wares are more likely to garner consumer business than standard items.
Trend Themes
1. Cognitively Engaging Products - Creating products with cognitively engaging elements can attract consumers seeking intelligent self-expression.
2. Academic Knowledge as Desirable - As North American society values academic knowledge, products that convey intelligence are becoming more desirable.
3. Geeky Coffee Mugs - Geek-inspired coffee mugs like the Zero Gravity Cup cater to consumers looking for unique and whimsical drinkware.
Industry Implications
1. Home Decor and Tableware - The Zero Gravity Cup represents an opportunity for creative and visually appealing home decor and tableware products.
2. Coffee and Beverage - Innovations like the Zero Gravity Cup open up new possibilities for enhancing the coffee drinking experience.
3. Gift and Novelty - Geeky coffee mugs can tap into the gift and novelty market, providing unique options for consumers looking for fun and unusual gifts.
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