The New Zagg Advertisements Combining Apple Products with Shotguns
Peter Vallas — March 21, 2011 — Marketing
Mobile and tech accessory manufacturer Zagg has released a new commercial that displays a lot of brute destruction. Those who own a precious iPad may want to look away from the Zagg advertisement.
The Zagg commercial features the iPad 2 looking bold and beautiful until a shotgun blast from outside camera view blasts through the $500 tablet device. To really emphasize the massacre, Zagg slows it all down so you can see the damage a shotgun shell can really do to your product.
It's awesome to watch, but at the same time makes you wish they weren't destroying such an expensive device. Right before the end of the ad, Zagg says, "It's a dangerous world out there," to make sure you invest in some of their protective goods. Now I'm not sure someone would shoot an iPad, but you'd still want to protect it from everyday mishaps.
The Zagg commercial features the iPad 2 looking bold and beautiful until a shotgun blast from outside camera view blasts through the $500 tablet device. To really emphasize the massacre, Zagg slows it all down so you can see the damage a shotgun shell can really do to your product.
It's awesome to watch, but at the same time makes you wish they weren't destroying such an expensive device. Right before the end of the ad, Zagg says, "It's a dangerous world out there," to make sure you invest in some of their protective goods. Now I'm not sure someone would shoot an iPad, but you'd still want to protect it from everyday mishaps.
Trend Themes
1. Virtual Destruction Ads - Companies creating ads featuring destruction of expensive electronics to showcase protective accessories.
2. Shocking Marketing Campaigns - Companies using shocking imagery to sell products, testing consumer boundaries and attention spans.
3. Protective Gear Awareness - Marketing campaigns promoting awareness of the importance of protective gear for electronics, especially in a society that relies heavily on technology for communication.
Industry Implications
1. Electronics Accessories - Companies selling accessories for electronic devices, such as protective cases and screen protectors, to minimize damage and maximize the lifetime of the products.
2. Marketing and Advertising - Agencies developing creative ways to catch consumers' attention and leave an impression through unusual or shocking campaigns.
3. Gadget Protection Services - Companies that offer repairs and protective services for electronic devices to ensure protection and longevity of the products.
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