Yummy.com's Offline Store is a Millennial-Targeted Destination
Laura McQuarrie — April 13, 2016 — Lifestyle
References: Yummy & fierceretail
Grocery delivery service Yummy.com is making its presence know in Los Angeles with its online-to-offline commerce strategy. As of now, the retailer has opened a total of six stores in the area, hoping to win over young Millennial shoppers.
Yummy.com's brick-and-mortar location is less of a store and more of a fulfillment center for orders that are placed online or by smartphone. Even so, the store carries a wide selection of freshly prepared foods and high-tech stations throughout. For instance, the deli department has tablets so that orders can be placed with greater efficiency. There are also plans to implement self-checkout stations where users can scan and pay for items via smartphones.
365 by Whole Foods Market is another great example within the grocery category of a store that's being overhauled with a focus on the Millennial generation. Beyond food, this pattern can also be observed in the fashion industry with Find @ Lord & Taylor and Mango's low-cost #NewPrices collection.
Yummy.com's brick-and-mortar location is less of a store and more of a fulfillment center for orders that are placed online or by smartphone. Even so, the store carries a wide selection of freshly prepared foods and high-tech stations throughout. For instance, the deli department has tablets so that orders can be placed with greater efficiency. There are also plans to implement self-checkout stations where users can scan and pay for items via smartphones.
365 by Whole Foods Market is another great example within the grocery category of a store that's being overhauled with a focus on the Millennial generation. Beyond food, this pattern can also be observed in the fashion industry with Find @ Lord & Taylor and Mango's low-cost #NewPrices collection.
Trend Themes
1. Online-to-offline Commerce - Incorporating technology into brick-and-mortar stores with a heavy focus on online orders and fulfillment creates a seamless shopping experience for customers.
2. Smartphone-based Checkout - Allowing customers to scan and pay for items via smartphones eliminates the need for traditional checkout lines and reduces labor costs for businesses.
3. Millennial-focused Retail - Catering to the preferences and shopping habits of Millennials through technology integration and affordable pricing creates a competitive advantage in the retail industry.
Industry Implications
1. Grocery Delivery - By combining traditional in-store experiences with online ordering, grocery delivery services can create high-tech hubs that appeal to younger generations.
2. Fashion Retail - Fashion retailers that incorporate technological innovations such as virtual try-on and mobile checkout can attract Millennial shoppers who value convenience and affordability.
3. Food and Beverage - Technology integration in-store can improve order accuracy and fulfillment speed, creating a premium shopping experience for Millennial customers in the food and beverage industry.
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