Yu Cong's Latest Story for Men’s Uno Taiwan Highlights Elegant Coats
Jana Pijak — November 26, 2014 — Fashion
References: tw.mensuno.asia & fuckingyoung.es
Andre Felipe, Jimmy Floyd, Rai Wang and Laurent Albucher star in 'MUMU! I Am A Dwarf!', a bizarre and boyish editorial by photographer Yu Cong. The winter-themed image series highlights colorful coats, blazers and knits that are both cozy and elegant in their aesthetic.
In addition to vibrant wardrobe picks, the shoot's models don face stickers that give them the look of rosy cheeks. This cosmetic element gives them a boyish look and is a nod to winter days spent outside during childhood.
Styling for this Men's Uno Taiwan exclusive is courtesy of Coke Ho who works alongside photographer Yu Cong to transform the editorial's model cast. Though conceptual in its visual theme, this shoot highlights wearable looks that are perfect for cold day wear.
In addition to vibrant wardrobe picks, the shoot's models don face stickers that give them the look of rosy cheeks. This cosmetic element gives them a boyish look and is a nod to winter days spent outside during childhood.
Styling for this Men's Uno Taiwan exclusive is courtesy of Coke Ho who works alongside photographer Yu Cong to transform the editorial's model cast. Though conceptual in its visual theme, this shoot highlights wearable looks that are perfect for cold day wear.
Trend Themes
1. Colorful Outerwear - Opportunity for fashion brands to incorporate more vibrant and playful outerwear into their collections.
2. Cosmetic Accessories - Opportunity for cosmetic brands to develop products such as face stickers that can serve as fashionable accessories.
3. Nostalgic Aesthetics - Opportunity for brands to capitalize on a growing consumer desire for nostalgia by incorporating retro elements into their designs and marketing efforts.
Industry Implications
1. Fashion - Fashion brands can incorporate the trend of colorful outerwear to their collections for the winter season.
2. Cosmetics - Cosmetic brands can develop face stickers and other accessories that can be used to achieve the boyish aesthetic highlighted in the editorial.
3. Marketing and Advertising - Marketing agencies can help brands incorporate nostalgic aesthetics into their designs and advertising campaigns to appeal to consumers' desire for the past.
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