The YSL Fusion Ink Foundation Comes with a Dropper for Application
Laura McQuarrie — May 5, 2015 — Fashion
References: yslbeautyus & allure
Most of the time, the consistency of a concealer or foundation is creamy enough to be applied with a sponge or brush, but the YSL Fusion Ink Foundation is packaged and dispensed a little differently. Although the inkpot-inspired container might seem like a design decision based on sheer novelty, the texture of the makeup product is described as milky, so it can't be released from the bottle in the usual way.
Rather than being pushed out of a tube, the beauty product comes with a dropper that is meant to delicately dispense just a few drops of liquid onto your finger for application. The YSL foundation is actually comparable to the lightness of water, but it leaves the skin with a medium coverage.
As well as being a luxurious way to put on makeup, this also encourages consumers to be more sparing with their product use.
Rather than being pushed out of a tube, the beauty product comes with a dropper that is meant to delicately dispense just a few drops of liquid onto your finger for application. The YSL foundation is actually comparable to the lightness of water, but it leaves the skin with a medium coverage.
As well as being a luxurious way to put on makeup, this also encourages consumers to be more sparing with their product use.
Trend Themes
1. Dropper Dispenser Beauty Products - The trend of delicate dropper dispensers for beauty products creates opportunities for innovative and precise formulas, packaging, and marketing strategies.
2. Novelty-inspired Product Design - Innovative product design inspired by novelty or unusual packaging choices offers opportunities for unique branding and differentiating oneself in the market.
3. Luxury Minimalism - The combination of high-end branding and minimalist packaging offers opportunities for disruptive innovation to enter the beauty market with elegant, yet sustainable, designs and ingredients.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can benefit from creating innovative products with unique packaging, precise delivery methods, and sustainable ingredients to stand out from competitors.
2. Packaging and Labeling - Opportunities exist in the packaging and labeling industry to create unique and functional designs that enhance the brand identity of companies in the competitive beauty market.
3. Fashion and Luxury - The trend towards luxurious and elegant beauty product packaging and design can benefit the fashion and luxury industry by offering a complementary product line for high-end clothing and accessories.
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