YouWorkforThem Sumberges Their Fonts for a Different Look
Allison Love — July 16, 2010 — Art & Design
References: behance.net & behance.net
YouWorkForThem has created quite an interesting set of images by submerging some of their most popular fonts underwater to see the various effects. The result is quite interesting, demonstrating the different effects natural surroundings can have.
YouWorkForThem has added some bubbles within the water to make the font look broken and disrupted; this another element to the already visually interesting typography.
Implications - The use of distorted, broken images is a strategy that many brands have adopted to give viewers something fresh to look at. This technique adds a bit of mystique and has an attractive gritty nature unrivaled by other designs. This replicates a dark undertone that consumers are attracted to as a change from clean-cut images that don't have that hint of surrealism to them.
YouWorkForThem has added some bubbles within the water to make the font look broken and disrupted; this another element to the already visually interesting typography.
Implications - The use of distorted, broken images is a strategy that many brands have adopted to give viewers something fresh to look at. This technique adds a bit of mystique and has an attractive gritty nature unrivaled by other designs. This replicates a dark undertone that consumers are attracted to as a change from clean-cut images that don't have that hint of surrealism to them.
Trend Themes
1. Distorted Visuals - Exploring the use of distorted, broken images as a strategy for creating fresh, mystique-filled designs.
2. Underwater Aesthetics - Experimenting with the unique visual effects and gritty nature of submerged typography.
3. Surrealistic Design - Incorporating elements of surrealism to create dark undertones and attract consumers seeking unconventional visuals.
Industry Implications
1. Graphic Design - Utilizing distorted visuals and underwater aesthetics to create innovative and eye-catching designs.
2. Advertising - Implementing surrealistic design to attract consumer attention and differentiate brand messaging.
3. Art & Photography - Exploring the potential of underwater aesthetics and distorted visuals to create captivating and unconventional artwork.
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